Wade Ford will officially launch the new MOTOR TREND Certified Advantage facility on October 7, and we are inviting all of our current and future customers to come celebrate with us.
Norcross, GA (PRWEB) October 1, 2010
MOTOR TREND® (http://www.motortrend.com), a publication of Source Interlink Media, LLC, a subsidiary of media and marketing services company Source Interlink Companies, Inc, and EasyCare® (http://www.easycare.com), the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience, today announce that Wade Ford will be opening a dedicated MOTOR TREND Certified Advantage facility on October 7, 2010 at 11:00.
Wade Ford was the first dealer in the United States chosen to participate in this program created by MOTOR TREND and powered by EasyCare. By operating as a MOTOR TREND Certified Advantage dealership, Wade Ford provides consumers with the added assurance that all of their vehicles meet the strict standards of the MOTOR TREND program, as well as providing other benefits typically associated only with luxury vehicle purchases.
Larry Dorfman, Chairman/CEO of EasyCare, says, “Wade Ford was selected as the first MOTOR TREND Certified Advantage dealership because of its superior record of customer service and satisfaction. As a MOTOR TREND Certified dealer, the dealership has continued provide the kind of customer-focused experience that brings the pleasure back to buying and owning a vehicle.”
MOTOR TREND Certified Advantage participation is made available only to a select group of dealers across the country who have been thoroughly vetted and trained by EasyCare under MOTOR TREND’s national specifications, to deliver a noticeably better buying and ownership experience in accordance with the requirements of the program. These dealers agree to ongoing training and monitoring of the consumers’ experience to ensure the highest customer satisfaction ratings of any certified program available.
“We’re thrilled to see Wade Ford celebrating the success of the program by opening this additional MOTOR TREND Certified Advantage-only facility,” adds Ira Gabriel, Publisher of MOTOR TREND Magazine. “Wade Ford is a great example of the success that a dealership can enjoy when they put the customer experience first.”
Wade Ford owner Steve Ewing adds, “Wade Ford will officially launch the new facility on October 7, and we are inviting all of our current and future customers to come celebrate with us. We appreciate the support the community has shown us over the years, and look forward to extending these relationships as we expand this program.”
For more information about the MOTOR TREND Certified Advantage program, please visit http://www.motortrendcertified.com.
About EasyCare®, an Automobile Protection Corporation – APCO brand
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term positive bonds between the consumer and their dealership. APCO’s benefits are provided through a network of over 2200 franchise auto dealers under the EasyCare brand, as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo. With over 2.8 million contracts currently in force, APCO has paid nearly $2 Billion in claims, approximately $180 Million of which were in the last 12 months. Please visit http://www.easycare.com.
About MOTOR TREND® and Source Interlink
MOTOR TREND magazine, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.6 million. Internationally recognized as the leading brand in automotive publishing, MOTOR TREND comprises MOTOR TREND magazine, the award-winning web site http://www.motortrend.com; MOTOR TREND Radio; Truck Trend; a MOTOR TREND channel on YouTube (http://www.youtube.com/motortrend), MOTOR TREND International Auto Show; internationally syndicated content; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards Program.
About Source Interlink
Source Interlink Companies, Inc. is a recognized provider of targeted media and marketing services, and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Distribution is a leading U.S. distributor of single copy magazines and publications with a 30% share of the distribution market. Source Interlink Media, LLC, creates and publishes content of interest to a broad range of enthusiasts through various media, including 70 publications, 90 websites, 65 events, wireless, television, radio and 800 branded products. For more information, visit http://www.sourceinterlink.com.
VP, Marketing and Customer Experience
Source Interlink Companies