"Amazing PPC Advertising Tactics for Retailers" Presented at Search Marketing Now, Oct. 13

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PPC expert David Szetela shares tips on how to improve online retail advertising, making it more relevant to customers, in presentation at Search Marketing Now, Oct. 13 at 1 PM EDT.

Amazing PPC Tactics for Retailers - free webinar at Search Marketing now

Amazing PPC Tactics for Retailers - October 13 webacast

Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant

On Wednesday, October 13 at 1 PM EDT, Search Marketing Now presents "Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant," a free webcast featuring David Szetela, of Clix Marketing. This webcast is free and is sponsored by Adchemy.

Registration is open at Search Marketing Now.

Retail businesses know that online PPC advertising can be an efficient and cost-effective way to attract new customers. As long as it works. Some retailers, however, struggle to create a paid search advertising campaign that is truly relevant to what their target customers are looking for.

As we move into the 2011 holiday shopping season, it's critical for retailers to develop paid search advertising campaigns that are effective, relevant, and focused on what the customers want, not what the advertiser *thinks* they want.

In this webinar, PPC expert David Szetela shares PPC tactics for retailers that will help make any PPC campaign more effective and relevant.

Thi Thumasathit will follow-up with a hypothetical case study that demonstrate how to factor consumer intent into a retail PPC advertising campaign.

David Szetela is Owner and CEO of Clix Marketing. He is the author of two books on PPC advertising, is the host of the popular weekly radio show PPC Rockstars, and is a regular speaker at industry conferences.

Thi Thumasathit, Vice President, New Business at Adchemy, is an online advertising veteran with experience in comparison shopping, lead generation and interactive marketing. Thi was a co-founder of AdKnowledge, an online advertising pioneer, and has held positions at eHealth, ShoppingList.com and McKinsey & Company.

This webcast is sponsored by Adchemy. The goal of every interactive marketer is to deliver relevant digital advertising experiences to every potential customer. Adchemy is a leading digital marketing technology company that enables interactive marketers and their agencies to compose, deliver and optimize highly relevant advertising experiences on a massive scale. For more information, visit http://www.adchemy.com.

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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Christopher Elwell
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