AsSeenonTV Inc. Unveils First “Official” DRTV iPhone App

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New mobile app puts As Seen on TV products just one touch of the screen away from consumers and creates new sales outlet for As Seen on TV marketers.

Not only will consumers benefit from immediate access to the best As Seen on TV products available, but the marketers bringing these products to consumers will now have groundbreaking ability to sell products directly to consumers. - Brad Feldman, CEO

The $300 billion infomercial Industry is now putting the power of purchasing in the hands of consumers with the launch of a new industry mobile platform. Launched with iPhone on September 20 and iPad on October 1, the new As Seen on TV - Official App has made buying gizmos and gadgets from TV as simple as the click of an on-screen button. The app is now available for free on Apple’s iTunes App Store (As Seen on TV - Official App) and will also soon be available for other smartphones, including Blackberry and Android.

“We’re thrilled that Apple has approved the As Seen on TV Official App and that consumers can now search for and buy the best As Seen on TV products right from the palms of their hands,” says Brad Feldman, CEO of As Seen on TV Inc. “Not only are consumers going to benefit from immediate access to the best As Seen on TV products available, but the marketers responsible for bringing these products to consumers will now have groundbreaking ability to sell products directly to consumers via a mobile device.”

Early in the app’s development, Feldman met with BJ Fazeli, founder and leader of Irvine, Calif.-based BJ Global Direct, marketers of the successful DRTV Kymaro brand, among other products. “We have been looking at possibilities for a third screen — the mobile device screen — to allow our customers to purchase their favorite products, and in meeting with Brad earlier this year, his background in launching Internet and mobile businesses, as well as the back-end capabilities of the app and the power the platform could bring to consumers and marketers alike made us a very early adopter and supporter of the As Seen on TV Official App,” Fazeli says.

Mobile commerce is expected to be a $119 billion global industry by 2015 — a six-fold increase from 2009 — according to ABI Research. With mobile commerce expected to overtake online commerce in the coming years — Morgan Stanley analyst Mary Meeker, one of the leading experts on mobile and Internet technology, predicts mobile Internet users will outnumber desktop Internet users by 2014 and says adoption of mobile Internet today is outstripping early Internet adoption in the 1990s at a rate of 11-to-one — As Seen on TV Inc. focused on creating a mobile commerce platform for the As Seen on TV industry that puts the best products one click of a smartphone button away from consumers’ doorsteps.

Feldman contends, “To create the scale consumers require from a trusted online sales environment — think eBay, which expects sales from its mobile app to increase to $1.5 billion in 2010 — and to gain true efficiency and generate significant sales with mobile, we have sought out and gained the buy-in of a number of key As Seen on TV product marketers who are or soon will be offering their product on the As Seen on TV Official App. Creating a standardized platform for the industry enables true consumer scale, which results in a better experience for consumers and significantly greater revenue for participating marketers.”

With marketers and products like Shake Weight, BJ Global, Kymaro, Grill Daddy, Supple, Rapid Lash and others as part of the initial app launch, As Seen on TV Inc. has brought together some of the best-known marketers in the As Seen on TV space to form the industry’s top new sales platform. While As Seen on TV Inc. is marketing the app nationwide, the company expects that the App “badge” logo will become a mainstay of the call-to-action screen for every direct response product — “Call now, visit our Web site or click on the Official App to buy.” BJ Global will begin testing the App badge on the DRTV ad for its new Rhythm Rocker product this month.

“For consumers in an ever more connected world, the ability to use their ever-present smartphones to purchase As Seen on TV products must become the expectation rather than the exception,” Feldman says. “With our investment in back-end technologies to maximize the customer experience and simplify the purchase for consumers and marketers alike, we believe that no other app has the capabilities to maximize the smartphone as a sales platform as does the As Seen on TV Official App.”

As Seen on TV Inc. (ASOTV Mobile) is the direct response television industry's leading mobile commerce platform. Designed specifically for marketers who want to capture incremental sales from the rapidly growing mobile shopping consumer base, with ASOTV Mobile, it is simple to get started, requires no technology investments, and is a no-risk success fee based licensing structure. With a goal of expanding the sales pie for direct response marketers, the ASOTV team created the most distinctive and complete mobile phone sales app for all direct response marketers, allowing marketers to maintain control over their message and their customers in ways that online affiliate marketing companies cannot. ASOTV, based in South Pasadena, Calif., has added a new sales channel to existing and upcoming direct response television campaigns. Download the As Seen on TV - Official App for free now at the iTunes App Store.

As Seen on TV Inc.
Brad Feldman
(626) 737-9767

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