Tristar Wins Award at 2010 ERA Gala & Conference

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Tristar Products Inc. has garnered industry-wide recognition for its outstanding direct marketing innovation by winning a prestigious award at the 2010 Electronic Retailing Association (ERA) Moxie Awards.

It is a real privilege to be honored by our peers in the DR industry and to win for our creative talents. The award symbolizes the incredible hard work and dedication of everyone involved in this campaign, including the Tristar team, Montel Williams and producer Script to Screen

Tristar Products Inc. has garnered industry-wide recognition for its outstanding direct marketing innovation by winning a prestigious award at the 2010 Electronic Retailing Association (ERA) Moxie Awards.

The award was presented recently at the 2010 ERA Moxie Awards Gala in Las Vegas where Tristar took home top honors in the category of Best Long Form-Housewares for exceptional creative work on the direct response campaign for the Living Well With Montel Healthmaster.

"It is a real privilege to be honored by our peers in the DR industry and to win for our creative talents. The award symbolizes the incredible hard work and dedication of everyone involved in this campaign, including the Tristar team, Montel Williams and producer Script to Screen," said Tristar President & CEO Keith Mirchandani. "The campaign's success is leading to excellent results, as the Living Well With Montel Healthmaster is a leading product that is enjoying tremendous response both on television and in retail sales."

In addition to the award, Tristar took part in the 2010 ERA D2C Convention where the industry's leaders converged to learn about hot trends in the marketplace and build business relationships. Tristar is a regular attendee at the ERA gala and has won numerous awards over the years.

ABOUT TRISTAR PRODUCTS INC
Tristar Products Inc. is the recognized pioneer of taking innovative ideas and turning them into branded world wide distributed products. Dedication to high standards of quality manufacturing makes Tristar Products an internationally respected Direct Marketing leader.

With unparallel success in selling home appliances, fitness equipment, sports gear and health and beauty programs, Tristar Products is constantly being sought to form alliances with inventers and celebrities who wish to brand their products and their programs. Please visit http://www.tristarproductsinc.com.

ABOUT LIVING WELL WITH MONTEL HEALTHMASTER JUICER
The HealthMasterâ„¢ is a kitchen appliance breakthrough. This must have product features six stainless steel blades for wet and dry blending allowing you to make everything from hot soups and ice cream, to delicious fruit and veggie dishes. Boasting centrifugal friction, the HealthMaster cooks food naturally making sure you retain vitamins, minerals, antioxidants and phyto-nutrients. To learn more, please visit http://www.myhealthmaster.com.

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Adam Segal
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