This range of how-to videos will help Sony Ericsson fans maximise the use of their Xperia™ X10 handsets. Sony Ericsson is dedicated to helping fans achieve the most from their phones, and these videos are another example of the brand interacting with its fan base to achieve this.
London, UK (PRWEB) October 3, 2010
Sony Ericsson has revealed a range of how-to videos through the official Sony Ericsson YouTube channel.
A number of these videos have recently been uploaded to the official channel. The videos are designed to help users to maximise the use of their Sony Ericsson Xperia™ X10 handsets. The videos offer step-by-step guides that are easy to understand so that all users can act upon the information presented in each video.
One such video is designed to help users extend the battery life on their handsets. The video's outset explains a number of different features included within the Xperia™ X10 which may use battery power at a greater rate than normal, such as social media applications or email services. Users are then instructed how they may turn off or alter certain features of these applications, such as the way they automatically connect to the internet to upgrade, to thereby help save battery life.
Other video topics include guides to help upgrade software, transfer contacts, and transferring media. All videos are presented in the same format to make it as easy as possible for users to understand.
Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "This range of how-to videos will help Sony Ericsson fans maximise the use of their Xperia™ X10 handsets. Sony Ericsson is dedicated to helping fans achieve the most from their phones, and these videos are another example of the brand interacting with its fan base to achieve this."
With these videos being released on the official YouTube channel, it presents another example of Sony Ericsson utilising social media to interact with its fans. Fans can also visit both the Sony Ericsson Facebook and Sony Ericsson Twitter pages to stay up to date with the latest news and announcements.
Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.
For more information, please visit http://www.sonyericsson.com.