Glenview, IL (PRWEB) October 4, 2010
SurePayroll today announced the release of its e-book, Using Social Media to Grow Your Practice, written by marketing expert Bill Brelsford — a Duct Tape Marketing coach who focuses on helping accountants grow their businesses with simple yet cost-effective methods.
The book illustrates the benefits accountants can obtain from using social media to spread their message and engage in two-way conversations with prospects and customers. Created for firms of all sizes — large to sole proprietors — the book offers accountants tips on:
- Networking through LinkedIn
- Maximizing awareness to Facebook users
- Using Twitter to reach new audiences
- Getting their firms high reviews on relevant sites
Accountants can access a free copy of the e-book by visiting http://www.lps.surepayroll.com/socialmedia_ebook
SurePayroll has partnered with accountants for more than 10 years, providing hundreds of accounting program partners with solutions to resell or refer online payroll services to small business clients as a way of increasing their client base, revenues and retention. The company gives their accountant partners a robust set of tools to assist them in marketing payroll. The e-book is an essential and timely addition to their marketing toolbox.
“I work with accountants on their marketing strategy every day and know that there’s a huge need for this type of information,” says author Bill Brelsford. “One of the biggest challenges for accountants is that they’re busy serving their clients and don’t have the time to focus on marketing. Many don’t realize that social media offers a fast and easy way to reach prospects and customers, and this SurePayroll e-book gets that information to them.”
In addition to the e-book, SurePayroll offers accountants a variety of other free tools to help them succeed, including CPE-accredited webinars on a variety of topics and the “Practice Management Insights” e-newsletter, a monthly communication that focuses on strategies for practice development and growth.
For more information on SurePayroll’s accountant programs, call 877-868-8012.
The online alternative to ADP® and Paychex®, SurePayroll is dedicated to providing a simple, convenient and accurate online payroll service at a price small business owners can afford. Tens of thousands of customers rely on SurePayroll to process payroll on demand in as few as two minutes. In addition, SurePayroll offers efficient online solutions for managing 401(k) plans, health insurance, workers' compensation, employee screening and more. For accountants and banking partners, SurePayroll provides private-label and co-branded services that enable them to offer payroll processing to their small business clients. Every month the company releases the SurePayroll Small Business Scorecard, which aggregates hiring and compensation data from more than 30,000 small businesses regionally and nationwide, and includes overall optimism levels among small business owners. Founded in 2000, SurePayroll has received numerous prestigious awards for its innovative technology and outstanding customer service, including recognition from PC Magazine, Inc. 500, Accounting Today, the American Business Awards and many others. For more information, please visit http://www.SurePayroll.com.
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