Leading Video Advertising Network SpotXchange Begins IAB Self-Certification

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Guideline adherence strengthens SpotXchange ability to offer advertisers and publishers one of the most transparent, trusted ad networks on the market

SpotXchange, a top-rated online video advertising network

We applaud SpotXchange and all the companies that are leading the industry by providing their customers transparency in the process of buying interactive advertising.

Top-rated online video advertising network, SpotXchange, announced today that it had begun the Interactive Advertising Bureau (IAB) self-certification process for ad networks and exchanges, which will help provide buyers of online advertising with more control, transparency and safety for their brands.

The IAB recently issued "Networks & Exchanges Quality Assurance Guidelines" and SpotXchange will spend the next several months ensuring that all of its internal processes adhere to the new IAB guidelines, and meet or exceed the required levels of detail for advertising source, content and placement. SpotXchange plans to be fully compliant with these IAB guidelines in early 2011.

SpotXchange is a leading online video advertising network that connects advertisers to websites offering streaming video content via an auction-based marketplace. Using a large variety of performance metrics and real-time optimization tools, SpotXchange’s technology aggregates ad space supplied by publishers and matches it with advertiser demand, scaling and adapting in-real time as marketers’ campaign needs change.

"Our team at SpotXchange is made up of people that are passionate about performance, and having our clients’ trust and helping them meet their goals are our top priorities,” said Mike Shehan, chief executive officer of SpotXchange. “The good news is that SpotXchange has already built our network technology to provide detail and transparency to our clients, so we don’t have far to go before we comply with all parts of the IAB guidelines.”

“The IAB Quality Assurance Guidelines require companies to make a significant investment of time and resources,” said Randall Rothenberg, president and chief executive officer of the IAB. “We applaud SpotXchange and all the companies that are leading the industry by providing their customers transparency in the process of buying interactive advertising.”

The IAB’s "Networks & Exchanges Quality Assurance Guidelines" can be found at:
http://www.iab.net/ne_guidelines

About SpotXchange

SpotXchange is a top-rated online video advertising network, comprised of premium websites offering entertainment, business, finance, news, technology, sports and gaming content. Tens of thousands of websites rely on SpotXchange to generate revenue from the video content th5C stream to millions of consumers each day. SpotXchange offers advertisers a robust, efficient and measurable way to attract new customers with high-quality online video ads. The SpotXchange suite of products and services is performance-based and combines advanced targeting and retargeting tools, dynamic ad optimization, flexible pricing models (cost per: thousand, click, completed view, engagement and acquisition) and verifiable, safe brand protection for companies of all sizes.

Serving highly interactive in-stream and in-banner video ads in the US, Canada, UK, Ireland, Spain, Mexico, Portugal, Italy, Belgium, New Zealand and Australia, among other countries, SpotXchange helps companies efficiently and effectively reach their intended audiences while maximizing their online advertising budgets. Currently, SpotXchange is a top-three rated online video ad network in the United States, and is the top video ad network in the UK and Australia for potential reach. SpotXchange is a privately-held company based in Denver, Colorado.

Media contact: Leanne Smullen, VP Marketing, SpotXchange – pr(at)spotxchange(dot)com | (303) 345-6618

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit http://www.iab.net.

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Leanne Smullen
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