Worktank Launches Point B Website

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Seattle, Washington, October 1, 2010 — Seattle-based digital marketing and online events firm Worktank recently launched the enterprise website for management consulting firm Point B. The site’s objectives are to help prospective clients qualify the firm and recruits gain insight into Point B’s culture and associate experience.

Seattle-based digital marketing and online events firm Worktank recently launched the enterprise website for management consulting firm Point B: http://www.pointb.com. The site’s objectives are to help prospective clients qualify the firm and recruits gain insight into Point B’s culture and associate experience.

“Worktank was committed to helping us be successful in the execution of our nearly 600-page website,” says Laura Yurdin, Brand Strategy Officer, Point B. “The content management system we implemented makes it easy for our team to take the reins and manage content in the future. It was a complex undertaking and Worktank helped us navigate through it by putting solid UX principles and a thoughtful design concept in place. Our new site provides associates, clients, and the community a new platform to engage each other and our brand."

Carrie Byrne, Worktank’s Creative Director, says, “We predicated the website on a ‘story framework,’ as the Point B brand is about connecting to people to deliver results. Through the dynamic home page, the visitor gains a view into the content well of the system, and is exposed to the 14 principles that guide the firm in every interaction.”

The majority of the site design makes use of CSS-styled text, which makes the site fast to load and browsable on modern mobile devices. The site’s content, which was gathered from associates through interviews and articles, includes thought leadership materials, case studies, and stories about Point B’s people, providing an insightful blend of expertise and personality.

About Point B
Point B is a management consulting firm that specializes in strategic execution. Organizations look to them for unbiased leadership to transform their most important business initiatives into reality. They fully enlist in their clients’ causes, providing immediate access to a diverse and experienced team of locally based leaders with exceptional track records of getting things done. Point B was founded in 1995 and has more than 380 associates and $78 million in revenue.

About Worktank
Established in 2001, Worktank is a digital marketing and online events firm. As conversation advocates, Worktank designs and builds digital communication platforms and tools that enable meaningful and relevant conversations with a target audience to achieve measurable goals. Worktank’s core areas of expertise are webcasts and online events, video, and campaign websites, which they leverage in sales training and incentives, product launches, customer outreach, and internal communications. Worktank’s clients include Microsoft and AT&T, among other significant brands. For more information about Worktank, please visit http://www.worktankseattle.com.

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MELINDA PARTIN
Worktank
206-254-0950 ext. 105
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