We’re simply giving the consumers what they want.”
Winston Salem, NC (PRWEB) October 4, 2010
Hope Today Magazine, A Parks & Company Publication, is poised to take the print and digital media by storm by rebranding as a full service Lifestyle Publication. Hope Today’s new signature is aimed at affluent people of all races seeking inspiration. The rebranding of Hope Today is aimed at appealing to people who are seeking inspiration to help them achieve success in their personal, business, relational, and spiritual part of their lives. Hope Today has broadened its content from faith based editorial to full service Lifestyle content. Recent interviews with Hip Hop icon Common, Reality TV star Actress Lisa Raye McCoy, Pastor Jamal Harrison Bryant and other A-List entertainers, to name a few, is just one way the magazine plans to aggressively expand its current readership base.
The recent strategic restructuring within the publication’s staff has already proven profitable with measurable results. Newly appointed Editor in Chief, Diana Bridget, has built a core team of talented, dedicated and notable writers who are committed to providing fresh, current and thought provoking content for Hope Today’s digital and print audience. The magazine’s primary objective is to provide content that its readers will not find anywhere else; while providing its audience with guidance to other practical sources of information (i.e. webinars, expert advice, organizations, etc.). This approach is unique to magazines and is part of Hope Today’s strategy of being full service.
A major digital initiative will be the centerpiece of the new business model. John Parks, publisher of Hope Today magazine said, “the new digital paradigm offers even greater opportunity to re-position the Hope Today brand for substantial growth in the new Millennium. Consumers are quickly moving to the web, and the interactive capabilities of digital platforms. We are joining a host of top consumer companies who are riding this new wave”
The new brand strategy will consist of four major areas: launching its “new” Hope Today online magazine, “new” weekly E-newsletter, a bi-monthly 100 page digital magazine, transitioning its printed version of Hope Today to a quarterly basis, and plus Hope Today Making Life Easy Network.
Hope Today online magazine (http://www.hopetodaymagazine.com), which officially launches on October 1, 2010, provides real time headlines with interactive platforms that allow the readers share capabilities with their friends. The online magazine will provide rich media streaming videos that constantly interact with the user, blogging, interviews, editorials, and mobile ads allowing viewers to receive ad tags via text messaging. The online magazine will also help extend advertisers’ audience by providing search ads to web site visitors, banner ads, hotlinks to websites, company sponsored editorial content and video post, and product purchased capabilities.
Hope Today’s E-Newsletter, which officially launches on October 1, 2010, provides its audience with weekly updates on the latest headlines, and articles that are intended to inform, educate, empower, and inspire its readers. For advertisers, the E-Newsletter provides advertisement spaces and personalized messages to a targeted audience at a cost that yields high returns with measurable results. “The E-Newsletter is like a weekly brief of what’s happening along with helpful lifestyle editorial to help make life easier for our audience,” says Lisa Parks, Executive Vice President of Hope Today magazine.
Hope Today has partnered with the global leader in digital publishing and distribution platform for digital magazines and books. “We needed a way to offer mobile users a new way to read Hope Today, while at the same time offering Hope Today a new way to reach the mobile audience. Our digital magazine is an exact replication of the print version with razor sharp display plus added interactivity (i.e. streaming videos, audio, extra photo features, etc.) and share capabilities.” says John Parks. The first issue of the new and improved bi-monthly digital Hope Today will be available as the November/December 2010 issue. Hope Today digital will also be available on iPhones and iPod Touch. The digital version of Hope Today can also be purchased on the digital newsstands of http://www.target.com, and http://www.barnesandnoble.com.
Hope Today magazine’s print version will re-launch with its March 2011 issue, to be followed by quarterly issues in 2011. The printed version will maintain its US base distribution and expand into select international markets. “The change in the distribution is largely due to the change in the consumer needs.” says Parks. “Consumers want access to what happening now via online web sources and our digital version, but have portable in-depth editorial and information available to them to be read at their leisure via printed magazines. We’re simply giving the consumers what they want.”
Hope Today’s, Making Life Easy Network forms partnership opportunities with targeted websites, print media, television media, and organizations in an effort to maximize their profitability and audience. Making Life Easy Network focuses on integrated sponsorship, shared advertising units, content alliances, ad sales with lifestyle digital properties and brands. “Creating a preeminent lifestyle network anchored by meaningful brands in the broader audience of people of all races is a fantastic growth opportunity,” says Parks.
Hope Today is a division of The Parks & Company, LLC. The Parks & Company is a diversified media company with interests in magazines, web based technologies, digital media, business media, and television & film production. The Parks & Company provides media marketing and service to the entertainment industry, Historically Black Colleges and Universities, the faith based community, and consumer product companies. Parks & Company’s diversified media approach works to build affinity and brand loyalty with all consumers.
Visit Hope Today Magazine at http://www.hopetodaymagazine.com
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