B2B Soft Unveils a New Look at the Upcoming CTIA Wireless Dealer EXPO in San Francisco, October 6-8, 2010

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B2B Soft, a business-to-business software company specializing in business management and POS solutions for the wireless/cellular retail industry, announced that it will be attending the upcoming CTIA Enterprise & Applications Wireless Dealer Expo to be held in San Francisco, October 6-8, 2010.

B2B Soft, a business-to-business software company specializing in business management and POS solutions for the wireless/cellular retail industry, announced that it will be attending the upcoming CTIA Enterprise & Applications Wireless Dealer Expo to be held in San Francisco, October 6-8, 2010.

The October event at the Moscone Center West is expected to draw more than 15,000 wireless and IT professionals and will demonstrate the increasing benefits of wireless data in enterprise as well as the expanding market for applications and content. Over 250 companies are set to showcase wireless applications, solutions, hardware and software at the expo.

B2B Soft is pleased to be attending this year's show where it will present the latest version of its retail management platform, Wireless Standard. The platform's newly redesigned GUI interface dynamically streamlines and simplifies the user experience in a fresh and intuitive fashion. Easy to learn and simple to use, it makes navigating the sales process second nature.

As mobile technology in business continues to grow and become more complex, wireless dealers and agents need solutions that are fast and flexible enough to take on rapid changes. They also require a modular platform that can handle a wide variety of business tasks while remaining simple to use.

With Wireless Standard, companies can run all aspects of their business online with real time access to their data. From steering agents rapidly through the transaction process to find the right plans, equipment, and warranties for their customers, to providing bill pay and E-pin solutions, to automatically reviewing and replenishing sales stock with a vendor inventory management system, through to a robust reporting system that tracks sales and commissions, as well as dealer incentives, Wireless Standard provides the means to manage day to day business more efficiently and more successfully. Wireless Standard is currently deployed at almost 4000 wireless retail locations across the US and Canada.

"We're very excited about the upcoming CTIA Wireless Dealer Expo," says Gary Khabinski, B2B Soft's CEO. "With the new interface redesign and other new features like the Vendor Managed Inventory and Warranty and Recycling integration, Wireless Standard is state of the art. More and more companies are turning to Wireless Standard because it can quickly and effectively handle the wide range of challenges facing their business, and CTIA attendees will clearly see why."

About B2B Soft

B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions, and the consulting services they need to help them succeed in business. More information about the company can be found at http://www.btbsoft.com

About Wireless Standard

B2B Soft's base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available--Microsoft's .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, almost 4,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations.
http://www.wirelessstandard.com

About CTIA Enterprise & Applications™

CTIA has rebranded its fall show to CTIA Enterprise & Applications™ to reflect the evolution of the industry and growing use of mobile technology in business. Building on the success of the show's legacy, the event will demonstrate the increasing benefits of wireless data in enterprise and the expanding market for applications and content.
CTIA launched its fall show fifteen years ago to drive wireless data deployment within the enterprise and consumer markets. Today, the mobile business evolution is well underway. Discover how the exhibit floor, educational sessions and partner events will equip you to learn, network and compete in this increasingly mobile marketplace.
Join us at CTIA Enterprise & Applications 2010 in San Francisco, October 5 and 6-8 at Moscone Center West!

About Wireless Dealer Expo

Wireless Dealer EXPO is the retail buyer's event of 2010! Independent and nationwide retailers will have an opportunity to buy the best wireless products manufacturers, wholesalers and distributors have to offer this holiday season. Wireless Dealer EXPO brings together wireless retail store owners and buyers to purchase open inventory from exhibitors at wholesale pricing. 'Tis the season to stock up now to ensure bringing the best products to your market. Exhibitors are prepared to take orders and ship inventory in time to help retailers meet profits for 2010. Wireless Manufacturers and distributors of OEM, private label and aftermarket products will be competing for your business! Attendees will be able to touch, test, and compare products on the EXPO floor. Retailers will secure best sellers at price points needed to boost profits.
http://www.wirelessdealermagazine.info/index.php/home/WDExpo2008/

About CTIA

CTIA-The Wireless Association® is an international nonprofit membership organization that has represented the wireless communications industry since 1984. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products.

The association advocates on behalf of its members at all levels of government. CTIA also coordinates the industry's voluntary efforts to provide consumers with a variety of choices and information regarding their wireless products and services. This includes the voluntary industry guidelines; programs that promote mobile device recycling and reusing; and wireless accessibility for individuals with disabilities.

CTIA also supports important industry initiatives such as Wireless AMBER Alerts; "On the Road, Off the Phone," a teen-focused safe driving public service announcement campaign; text4baby, a free mobile educational service to promote the birth of healthy babies; and the "Be Smart. Be Fair. Be Safe: Responsible Wireless Use" program to help parents, educators and policymakers teach kids about responsible mobile behavior, driving and eco-friendly initiatives.

The association also operates the industry's leading trade shows, as well as equipment testing and certification programs to ensure a high standard of quality for consumers

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