It is a tremendous honor for Microskin to earn a Best of Beauty award from Allure Magazine and share this mark of distinction with the leading names in the industry,” said Michael Sheena, President of Microskin New York USA.
New York, NY (PRWEB) October 4, 2010
Microskin earns prestigious beauty breakthrough honor from top editors and industry experts.
Microskin New York USA, a simulated second skin to color correct noticeable skin conditions, is such a life-changing innovation that beauty expert Allure Magazine recognized Microskin as one of 12 ingenious beauty breakthroughs in 2010. The product was designed for people with chronic and disfiguring skin conditions, such as vitiligo, port wine stains, large birthmarks or burn scars, and allows users to effectively conceal visible skin imperfections.
Wrote the Allure beauty editor in its Best of Beauty special issue (October): “This year, we started with more than 150 submissions, narrowed them to 63 contenders, and ended up with 12 true innovations.” The magazine’s Best of Beauty awards are held annually, with editors and professional experts choosing the best skincare, makeup and hair-care products on the market.
Founded in Brisbane, Australia, in 2005, and recently launched this March in New York City, Microskin is individually formulated to each patient’s unique skin type and skin condition. Thus, Microskin is not a “one shade fits all” strategy or “fit your skin color into an off-the-shelf product” approach. Rather, it uses advanced computer scanning technology that reads the good skin and the affected areas to develop a customized liquid that matches the skin.
Since Microskin is applied as a fine, spray-on mist or using a sponge-on technique, it is suitable for all genders, skin types and lifestyles. Plus, Microskin bonds with the top layer of skin so it won’t rub off on clothing or linens, is waterproof, flexible and allows the skin to breathe naturally. In fact, once applied to the skin, Microskin doesn’t budge, producing a film of coverage that lasts a couple of days on the face and several days on other parts of the body.
Allure Magazine selected Microskin for an award because the product represents a first-of-its-kind breakthrough that empowers users to improve the quality of their lives -- creating positive changes to their image, confidence and overall appearance. Its superior ability to color correct and effectively conceal skin markings, plus its longevity on the skin, set Microskin apart from thick foundations or camouflage make-up currently available.
“It a tremendous honor for Microskin to earn a Best of Beauty award from Allure Magazine and share this mark of distinction with the leading names in the industry,” said Michael Sheena, President of Microskin New York USA. “Microskin has had a profound effect on U.S. patients in the short time it’s been available here, and we are delighted to have the opportunity to inform individuals about this new option to take control of their physical appearance and emotional well-being – right in the comfort of their home.”
Microskin™ International was founded by Linda Lowndes in Brisbane, Australia in 2005. Microskin is a simulated second skin which is formulated individually to color correct skin conditions which is applied on to the epidermis (top layer of skin). Microskin is not a cream, and doesn't have the makeup appearance like other camouflage products. Once applied, Microskin is durable, flexible, waterproof, and won’t stain clothing or linen. Microskin is suitable for all genders and skin types.
For more information, please visit http://www.microskincenter.com.