Outsell’s eNewsletters 2.3 Generates Click-Through Rate Increases; Enhanced Social Media Integration Improves Customer Interactions, Digital Media Experience

Share Article

Outsell Announces the General Release of eNewsletters 2.3, with Verified Performance Results Enhancements Over Current Version

http://www.outsell.com – Outsell, a leading digital marketing services firm, today announced the general release of eNewsletters 2.3 to automotive dealerships and manufacturers nationwide.

eNewsletters 2.3 enhance Outsell’s current service with Scientifically Optimized New Templates that have been comprehensively field tested. The new templates produced a 13.9% increase in click-through rates over the current design, and impacted the click-through rates to essential dealership business areas as follows:
§    Special Offers- 97.6% Increase over current design
§    Service Coupons- 43.5% Increase over current design
§    Used Vehicles- 35.1% Increase over current design
§    New Vehicles- 27.3% Increase over current design

On average, dealers on the new template are seeing 3.1 vehicle sales for a total gross of $6,396 and 19.7 service appointments for a total gross of $2,924 per month generated from their eNewsletters. Examples of the new template can be seen here: http://www.facebook.com/photo.php?pid=6150649&id=332458742596&ref=fbx_album

Also included in the enhanced version of the eNewsletter service is SocialCircleTM, Outsell’s new and improved Social Media Integration designed to improve consumer interactions and retention. eNewsletters 2.3 also feature a customizable color palette enabling dealers and manufacturers to easily maintain their brand standards.

“Outsell has been a God-send many times over. They have always provided me with excellent email newsletters with thoughtful and customer centric content. The staff is always there to answer questions or fulfill requests,” said Mark Ziehr, the BDC Director & Internet Sales manager at Howdy Honda. “To top that, they also remind me that it’s time for a new eNewsletter each month to keep me current with our customers. Finally, I do appreciate the tracking data sent to me after each delivery. That way I can see what customers click on, how many bounced or unsubscribed, and what portions of the newsletter were viewed the most. Outsell’s email newsletter is a great service.”

“At Outsell, our goal is to create a truly unique and effective digital retail experience. Our eNewsletters keep prospects and customers connected to the dealership by providing timely and relevant automotive content and dealership information” said Mike Wethington, CEO of Outsell. “This type of service is all about deepening the bond with the consumer and improving the overall experience with a dealer. These enhancements have enabled our clients to engage more potential customers and sell more cars and services. In today’s market those additional opportunities are invaluable.”

Outsell’s highly effective eNewsletter Service builds an ongoing dialogue between dealerships and their customers and prospects, maximizing dealership sales and service revenues every month. The eNewsletters are targeted to existing sales and service customers and prospects, providing an important and efficient retention tool for dealers at the retail level, as well as complete Tier 1, 2, and 3 message integration. The eNewsletters also include video integration and Outsell’s leading edge optional Live Chat Service, providing instant, bilingual consumer support for consumers 24×7.

eNewsletters 2.3 is available within Outsell’s groundbreaking Campaign StoreTM Digital Marketing Platform that makes digital marketing easier, cheaper, and a lot more effective. The platform consolidates online & offline consumer data, including their shopping behaviors, and uses that data to generate personalized interactive communications via all digital channels including email, SMS, mobile and video. To learn more, please visit http://outsell.com/site/campaign-store-video

About Outsell LLC
Outsell (http://www.outsell.com) is a Digital Marketing Services firm that is changing the way market leaders engage with consumers. We develop and execute intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive measurable sales and deliver more profit per marketing dollar spent.

Outsell The Intelligent Marketing Company TM

Media Contact
Ethan Grefe
ethan(dot)grefe(at)outsell(dot)com
813.270.1449

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ethan Grefe
Outsell
813 270 1449
Email >
Visit website