Five-time Ironman Champion Luke McKenzie Partners with Metabender at Hawaii Ironman

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Metabender's custom athlete tracking solution to use telemetry dashboard, live GPS and social media to create unique triathalon experience.

On October 9th, 2010, five-time Ironman champion Luke Mckenzie, on the momentum of five triathlon wins including two iron distance first-place finishes this year, will engage in one of the most grueling tests of human endurance on the planet, the Ironman World Championships in Kona, Hawaii. Metabender ( is proud to announce that they have partnered with Luke to deliver an unprecedented media experience during the event including live GPS tracking of Luke's position, in race telemetry dashboard, multimedia experience and on course crowd-sourced media.    

"I'm very honored and excited to be working with Metabender on the launch of this new technology service at Kona. The live updates and telemetry dashboard will allow my fans and sponsors to track me throughout the race and keep them involved in all the action,” said Luke McKenzie. “I am really looking forward to sharing my racing experience at the Hawaii Ironman on October 9th by using the Metabender platform"

"We are very excited to debut our new tracking device and athlete service to the world at the Hawaii Ironman this year with Luke. Luke's input and support over the last several months has been invaluable in our R&D efforts and with developing a truly engaging experience. This platform is all about bringing the fans as close as possible to the on-course action and leveraging the technology available to get it out to the entire world,” said Morgan Christian, founder of Metabender.

Watch the race unfold as it happens at Visitors will be able to see live telemetry on Luke's performance from T1 to finish line, video and pictures, as well as crowd-sourced updates from on course. Follow @lukemckenzie on Twitter for race day updates and announcements. Luke and his sponsors will also be running a contest online during the event. Further details and the chance to enter will be available at

About Metabender
Metabender is dedicated to delivering an engaging multimedia experience around general sporting and endurance events. Learn more about the Metabender platform, GPS device, and tracking services by visiting


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Morgan Christian
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