MultipleStreams Chooses ShopSavvy Barcode Scanner to Power iPhone App for Selling Used Books, CDs and DVDs

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YouSell app, now available in the iTunes Store, delivers cash offers for merchandise in the time it takes to scan a product.

YouSell users start the process of selling their used books, DVDs and CDs by scanning the item's barcode.

YouSell is a valuable app for selling used merchandise, and Big in Japan is pleased to provide the technology that powers its scanning functionality.

Big in Japan, the leader in barcode-powered shopping by mobile consumers, announced that MultipleStreams, a worldwide dealer of used books, CDs and DVDs, has released version 2.0 of its YouSell app for iPhone, incorporating the ShopSavvy ScannerKit SDK. YouSell enables individuals to receive real-time cash offers on used merchandise by scanning the product’s barcode with the iPhone’s built-in camera.

“If you’re tired of lugging textbooks, movies and other stuff around to retail establishments only to get low-ball offers, the YouSell app is the better alternative,” said Matt Stein, purchasing manager of MultipleStreams. “YouSell provides the fastest, most convenient way to get solid cash offers for your used items.”

When a YouSell user scans a UPC or EAN barcode, MultipleStreams delivers an instant price offer from its product pricing database. If the user accepts the offer, he or she ships the item to the company’s warehouse for free using a prepaid shipping label provided by MultipleStreams. Once the item passes a quality inspection, payment is promptly sent to the seller by check or PayPal.

“YouSell is a valuable app for selling used merchandise, and we are pleased to provide the technology that powers its scanning functionality,” said Alexander Muse, co-founder of Big in Japan. “YouSell is one of more than 200 apps now in development utilizing the ShopSavvy ScannerKit SDK.”

Earlier this year, Big in Japan began licensing its barcode-scanning technology and the use of its price comparison engine to third-party applications. Like other apps utilizing the ShopSavvy ScannerKit SDK, YouSell will incorporate the Big in Japan UPC/GPS mobile advertising framework. The framework uses the scanned product’s UPC code and phone’s GPS location data to serve highly targeted advertising at the point of highest purchase intent – namely, when the mobile consumer is standing in a retail store with a potential purchase in hand.

Interested companies and developers can access the ShopSavvy ScannerKit SDK at . The free YouSell app is available in the iTunes Store.

About Big in Japan
Big in Japan Inc. is the leader in barcode-powered shopping by mobile consumers, with more than 6.5 million users generating 50 million product scans per month through the company’s ShopSavvy® application and the applications of third-party licensees such as CNET and PriceGrabber. Big in Japan’s UPC/GPS mobile advertising framework reaches consumers at the point of highest purchase intent, sharing promotions, coupons and other relevant information about scanned products. Big in Japan maintains one of the largest price comparison engines for local and online retailers, with links to the pricing and inventory systems of 20,000+ retailers worldwide. Big in Japan is funded and incubated by Architel, a Dallas-based managed services provider. For more information, visit

Scott Baradell    
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