JuJu Band is Pleased to Announce the Birth of their Company!

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A New Way to Celebrate an Old Tradition of Newborn Navel Binding helping to create the "innie" belly button

I tried Juju Band, it gave me comfort in knowing my son’s belly stump would be protected from germs and particles in the air.

JuJu Band is ecstatic to announce the arrival of their new bundle of joy…and would you believe they’re only 5 months old? JuJu Band’s Founders, Julio Guerra and Julie Acevedo (the two who put the “JuJu” in JuJu Band), welcomed their new company into the world this past year, meeting with great success along the way creating the perfect belly button.

“Belly-binding is something that we have practiced in my family for generations,” JuJu Band Co-Founder Julie Acevedo explains. “We actually began thinking about reintroducing the JuJu Band about seven years ago…but it wasn’t until recently that we felt like we truly perfected it. And now we’re excited to share what we created!”

Utilizing the deep-rooted traditions of Newborn Belly Binding, JuJuBand is a newborn product with a history like no other 5 month-old. The product (whose name matches its “parent” company) is a hand-crafted newborn navel protector, made to bring ease and comfort to the busiest of mommies and daddies (and their babies!). A simple adjustable Velcro strap makes this belly-binder easy and efficient to use; add to that a breathable, cotton dual layer that’s easily machine-washable, and you’ve got yourself a no-hassle way to protect your baby’s navel at its most vulnerable time.

“It is critically important to keep the navel well protected and secure as the ‘stub’ prepares to fall off,” explains Acevedo. “Even after it falls off, the JuJu Band is still helpful in reducing the risk of infection, or irritation in newborns. And the infant belly-binder offers immeasurable benefits when it comes to relieving colic.”

Customer Bobby Murrietta explains, “I had heard of [JuJu Band] from my family members and decided to try it…it gave me comfort in knowing my son’s belly stump would be protected from germs and particles in the air. I continued to use this when he was an infant for his colic. Two uses in one? That was convenient for me!”

JuJu Band currently offers 4 fashionable collections (Unisex, Boys, Girls, and “Melrose”—for the Hollywood Parent in all of us!), priced from $10.50 to $15.50. A sweet price, for a sweet product.

Please join our family in welcoming JuJu Band into the world! For more information, or to order, please visit http://www.jujuband.com.

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Julie Acevedo-lopez
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