TheBroth’s New “Gamebar” Monetization Toolbar, Developed by Playboost, is Ready for Prime Time

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Playboost’s “Gamebar” toolbar provides TheBroth increased user engagement and new revenue streams.

“I find even I‘m playing the game more! We look forward to increased monetization with Playboost’s Gamebar,” said Markus Weichselbaum, CEO at TheBroth.

TheBroth, a creator of popular social games, announced today that Playboost, a mobile and social media game monetization company, has developed “Gamebar,” a custom game-play monetization toolbar for Barn Buddy, a top game on Facebook with 1.8 million monthly users and the #1 game on Hi5. The new Barn Buddy “Gamebar” toolbar was officially launched on September 3, 2010. The toolbar is uniquely designed to add new income streams for TheBroth beyond revenue share off of search feeds, plus increase Barn Buddy's user engagement.

“With Barn Buddy, TheBroth is clearly at the top of their game and has captured the imagination and market share of Facebook fans," said Chris Dykstra, Head of Strategic Partnerships at Playboost. “It's exciting to work with a group of individuals that challenges us to find new solutions for revenue and user engagement. Their attitude and drive underscores why TheBroth is a leader in Facebook farm games.”

The newly created Gamebar is even further engaging its most avid fans. “I find even I‘m playing the game more! We look forward to increased monetization with Playboost’s Gamebar,” said Markus Weichselbaum, CEO at TheBroth.

In addition to Playboost’s successful Gamebar product, the company recently launched their Mobile Offer Platform which allows Android and iPhone game developers to monetize their free to play games.

About Playboost: Based in beautiful Victoria, British Columbia, Playboost is a leader in the mobile and social game monetization space. Playboost is dedicated to helping both developers and advertisers optimize their earning potential through the most current technologies in social gaming. Playboost is a subsidiary company of Neverblue, a premier global lead generation network. For more information please visit http://www.playboost.com.

About TheBroth: Headquartered in San Francisco, California, TheBroth is a privately owned web community that allows users to interact, play games and create collaborative art. TheBroth is the creator of highly popular social games such as Barn Buddy, a top game on Facebook and the #1 game on Hi5. For more information please visit http://www.thebroth.com.

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Leanne Lowe

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