The Adweb 3.0 NY Digital Advertising Conference Announces Vice Magazine Publisher Erik Lavoie and Co-Founder & President Shane Smith to Jointly Present Concluding Keynote

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Focuses on Maximizing ROI in the Tumultuous $23 Billion US Ad Market -- Other Keynotes Include ComScore CEO and Founder Magid Abraham, MediaTrust CEO Peter Bordas and Adnetik CEO Ed Montes -- Speaker lineup Includes Key Executives from NBC, Newscorp, Bravo, The Wall Street Journal, About.com, OMD, IDT, ivi TV and Traffiq

Erik Lavoie and Shane Smith are two of the most innovative executives in the publishing and content field. Through Vice Magazine and its associated websites and businesses, they have created an unparalleled platform for brands and advertisers to consistently and successfully connect with one of advertising's most coveted audiences

Adweb 3.0 announced today that Vice Magazine Publisher Erik Lavoie and Vice's Co-Founder and President Shane Smith will jointly present the concluding keynote at Adweb 3.0, taking place at the Cornell Club in New York City on October 6th, 2010.

They join confirmed keynotes Magid Abraham, CEO and Founder of ComScore, (NASDAQ: SCOR), MediaTrust CEO Peter Bordes, and Adnetik CEO Ed Montes. The executive-level event focuses on real world knowledge of how digital advertising buyers and sellers can use data, technologies, ad networks and solutions to maximize their share of revenue from the $23 billion US advertising marketplace.

From its humble beginnings as a Montreal based, community-focused magazine, Smith and Lavoie have built the Vice brand into a far-reaching media and content empire that spans 37 countries, with print distribution of 1.25 million in 37 countries and more than 10 million unique monthly visitors across the AdVice Network. The Vice brand juggernaut includes Vice Films, Vice DVD, Vice Music, Vice Books, clothing and brand development and works closely with major brands like Nike, EA Games, Scion, HBO, Adidas, Harley Davidson, xbox, PlayStation, Honda, Jeep, Red Bull, Diageo, Miller Brewing, and hundreds of others to reach the highly sought-after, free-spending 21-34 year old demographic.

"Erik Lavoie and Shane Smith are two of the most innovative executives in the publishing and content field. Through Vice Magazine and its associated websites and businesses, they have created an unparalleled platform for brands and advertisers to consistently and successfully connect with one of advertising's most coveted audiences," said Mark Frieser, Adweb 3.0 Chair.

Adweb 3.0 is the premiere forum for senior buy-side and sell-side advertising industry executives to network, gain knowledge and find solutions for the successful development and execution of their long-term digital advertising business strategies and campaigns.

Adweb 3.0 brings together more than 200 agency, ad network, publishing, content, data & audience measurement and technology executives for keynotes and focused discussions of the challenges, opportunities, models for success and solutions for the lucrative development and growth of digital advertising efforts and maximization of ROI.

Featuring key executives from ad agencies, ad networks, content companies, publishers, technologists, and solution providers, Adweb 3.0 is the only event addressing the challenges and opportunities for executives seeking to maximize the potential of the advertising - regardless of platform and audience size or scope.

Additional keynotes include the advertising and publishing Industry's top players including:

  •     Peter Bordes, CEO, Mediatrust
  •     Magid Abraham, CEO, ComScore
  •     Ed Montes, CEO, Adnetik

Spotlight Speakers include:

  •     Nick Pahade, CEO, TRAFFIQ
  •     Key Comption, CEO, XGRAPH
  •     Adam Gitlin, US Director, Logistics and Insights, OMD
  •     Mitchell Kreuch, SVP Sales, The About Group

Panelists at Adweb 3.0 include executives from companies such as Hearst, IDT, ivi TV, Lionsgate, The Wall Street Journal, NVPR, AdBrite, Datran Media, Mediamath and Audience Science.

Adweb 3.0 provide attendees with a compelling agenda, including:

  •     RELIABLE DATA -- THE KEY TO MONETIZING THE AUDIENCE ECOSYSTEM
  •     PLATFORMS, NETWORKS --LOWERING COSTS, INCREASING EFFICIENCY
  •     ASSET MONETIZATION AND MAXIMIZATION OF ROI

The event also features the inaugural Adweb 3.0 Awards, honoring innovation by Publishers, Content Owners, Websites, Agencies, Networks, Technologists, and service providers.
Sponsors include TRAFFIQ, XGraph, Mashable, Mobile Entertainment, NVPR, Supernova, and Brandchannel.

For more information, please visit http://adweb30.com.

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Hal Bringman
NVPR
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+1.323.851.6877
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