First-Ever Crowdsourcing Organization Launches

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Crowdsortium Forms To Define Standards and Best Practices for Crowdsourcing

A group of leading crowdsourcing companies has joined forces to create a trade organization to advance this nascent industry. The organization, called the Crowdsortium, serves as a resource to crowdsourcing funders, practitioners, customers, researchers and eventually the crowd themselves. This goal is accomplished through best practices, education, data collection, advocacy and public dialogue. The Crowdsortium is publically opening itself to members at CrowdConf, the industry’s first conference on distributed work.

The crowdsourcing movement began to take shape 10 years ago, and has grown dramatically in recent years as a new model for getting work done. Crowdsourcing enables the rapid co-creation of complex solutions, and sources the best expert and amateur workers for projects requiring specialized skills. As this model gains traction in a number of industries, complex problems need to be addressed and best practices need to be established across crowdsourcing models, intellectual property rights, community rewards and more.    

Through its year of existence the Crowdsortium has grown to include 33 companies and a total of 75 members. The Crowdsortium is expected to expand rapidly as it meets the demands from the exponential growth of crowdsourcing.

“As crowdsourcing matures, the Crowdsortium seeks to set the tone for future companies on fair practices and industry standards.” said Niel Robertson, CEO of Trada, a crowdsourced paid search marketplace, and founding member of the Crowdsortium. “As an organization, the Crowdsortium will define the best practices for all members of the crowdsourcing ecosystem: funders, practitioners, customers, researchers and the crowd.

“Many crowdsourcing companies are tackling the same challenges in community-building, reward programs and reputation systems.” said Matt Johnston, VP of Marketing & Community at uTest, a crowdsourced software testing company and fellow founding member of the Crowdsortium. “We’re eager to establish a shared taxonomy, as well as our hard-earned learnings and resources with a core group of like-minded companies.”

Crowdsourcing businesses tend to share many of the same challenges including how to use game mechanics to incent the crowd, community profiling, managing and compensating a distributed workforce. The Crowdsortium is designed to use the very mechanism the industry is built upon – crowdsourcing – to solve these problems. Applying the collective wisdom of all members’ experiences will benefit all participants.

Membership in the Crowdsortium is free to all companies that join, but all members must meet a number of membership criteria, including being a crowdsourcing practitioner, customer, researcher or funder. Membership benefits will include:

  •     Ability to connect with other Crowdsortium members via an online group
  •     Access to data gathered on the crowdsourcing industry
  •     Listing on the Crowdsortium website
  •     Discounts to Crowdsortium sponsored events
  •     Inclusion in the Crowdsortium blog
  •     Press coordination on stories relating to crowdsourcing

About The Crowdsortium
The Crowdsortium is a group of crowdsourcing industry practitioners who have self-organized to advance the industry through best practices, education, data collection and public dialogue. Members must meet a select group of criteria to participate. Visit to learn more.

About CrowdConf
CrowdConf, the world’s first crowdsourcing conference on Oct. 4, will provide insight on future outcomes around a wide range of important issues raised by crowdsourcing. A wide range of experts will come together to discuss the challenges presented by crowdsourcing and define the future of distributed work. CrowdConf will feature a series of peer-reviewed presentation tracks, posters, technology demonstrations and keynote addresses from industry leaders on the past, present, and future of crowdsourcing, highlighting innovative projects, experiments, and applications. To follow this event and check out future CrowdConf events, check out


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Elaine Ellis
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