Maximizer Mobile CRM Mobilizes SMB Workforce with Vast Smartphone Support

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Premier CRM and Mobile CRM Solution Supports Leading Array of Mobile Devices: BlackBerry®, Android™, iPhone®, Windows Mobile®, Nokia® and Palm®

“SMBs are demanding enterprise-quality solutions to support their mobile workforces—often relying on these tools to monitor and forecast sales activities as well as pull in critical deals while on the go,” said Maximizer President Vivek Thomas

Enabling SMBs to leverage their latest customer data to make informed business decisions from anywhere, anytime, Maximizer Software, a provider of simple, accessible CRM and mobile CRM solutions, today confirmed its latest Maximizer CRM 11 Editions are supported across the most widely used smartphone devices worldwide.

Maximizer offers a native mobile CRM application for BlackBerry (MaxMobile for BlackBerry) and delivers full mobile browser access through its Wireless Access product across Google Android™, iPhone®, Windows Mobile®, Nokia®, Linux® and Palm® smartphones.

“SMBs are demanding enterprise-quality solutions to support their mobile workforces—often relying on these tools to monitor and forecast sales activities as well as pull in critical deals while on the go,” said Vivek Thomas, president, Maximizer Software. “Our goal is to provide them real-time access to their most important CRM data so they can make strategic business decisions immediately—no matter which mobile device they prefer.”

To help mobilized workforces learn how to gain critical insight into sales, strategize effectively and execute a winning sales plan whether in the office or on the road, Maximizer will host a webinar titled, “Get off the Sidelines – Create a Winning Sales Game Plan with Maximizer CRM 11!” on Thursday, October 7, 2010 at 10am PT/1pm ET. Tim Grimes, Senior Business Development Manager - Sales Force Automation, Research In Motion (RIM), will be a featured guest speaker, and attendees will hear how to build a championship team by establishing and maintaining sales accountability and performance with real-time access to customer information at any location. To register, please visit http://www.maximizer.com/news/events.html.

Maximizer Mobile CRM gives SMBs instant access to information in the field, including customers’ history, leads, sales opportunities, dashboards, customer service cases, documents, and schedules. MaxMobile for BlackBerry is included in Maximizer CRM 11 Team, Group and Enterprise Editions and available as an add-on product for Entrepreneur Edition. Maximizer Mobile CRM via web/mobile browser is included in Maximizer CRM 11 Group and Enterprise Editions.

About Maximizer Software
Maximizer Software delivers Customer Relationship Management (CRM) software and professional services to meet the needs, budgets and access requirements of entrepreneurs, small and medium businesses and divisions of large corporations. Simple, easy-to-use and affordable, Maximizer CRM enables companies to mobilize their workforces through all-access Web, Mobile and Desktop delivery methods. Easily configurable for organizations in any industry, Maximizer CRM optimizes sales processes, enhances marketing initiatives, and improves customer service to ultimately boost productivity and revenue. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers since 1987. For more information, please visit: http://www.maximizer.com.

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