John Frieda® Product Advisor Wins Best Consumer Goods Website

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Site dominates Consumer Goods category in WebAwards competition.

"Our congratulations go out to the Enlighten team for a job well done and recognition well earned."

Enlighten announced today that the Kao Brands Company John Frieda® brand has been granted a WebAward for the John Frieda® Product Advisor. The online tool, designed and developed by Enlighten, was named Best Consumer Goods Website in the Web Marketing Association's 14th annual international WebAward Competition.

The John Frieda® Product Advisor dominated the Consumer Goods category with a perfect score across six of the seven judging categories in this prestigious competition, the "premier Web site award program available today." The competition recognizes outstanding site development and the organizations and individuals responsible for site success. One of the WebAward judges had this to say about the John Frieda® Product Advisor: "YES, YES, YES! This is one of the best implementations of a 'product picker' that I have seen. Works like a charm, loads quickly, and has a great design as well as high fidelity. Extremely well done."

This is the third consecutive year that Enlighten projects have been honored with WebAwards. In 2009, John Frieda® Luxurious Volume (, and Masco Home Services Inc.'s Environments for Living® ( were all named Outstanding Websites in their categories. In 2008, Kao Brands Company sites for Ban® Antiperspirants/Deodorants and Curél® Skincare swept the Consumer Goods category with Best Consumer Goods Website and Standard of Excellence wins, respectively.

Judy Beaudry, Vice President Marketing Services for Kao Brands Company, manufacturer of John Frieda® hair care products, said, “We are honored that the John Frieda® Product Advisor has been recognized by top industry professionals as an exceptional consumer website. The John Frieda® Product Advisor helps women select the right products for their needs in an elegant, immersive, progressive environment. That makes it both an appealing consumer application and an invaluable sales and marketing tool for the John Frieda® brand. Our congratulations go out to the Enlighten team for a job well done and recognition well earned."

The WebAward winner database can be accessed at:

About Enlighten
Enlighten ( is an award-winning digital marketing, online advertising, web development, data analytics and strategic consulting firm building innovative online experiences for major brands including Hunter Douglas, Richmond American Homes, John Frieda®, Jergens®, Bioré®, illy caffè, Olympic Paint and Stain, Fruit2O, Jimmy John’s, HealthMedia, Comerica, Johnson & Johnson and more. Based in Ann Arbor, the independent digital marketing agency was founded in 1983.


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Tessa Wegert
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