National Yearbook Week Celebrates Yearbook Tradition

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Jostens cites innovation and yearbook staff commitment in extending yearbook relevance.

We are honored to celebrate yearbook advisers and staffs this week for the difference they make in schools as they chronicle the events that only happen once-in-a-lifetime.

Understanding the role and tradition yearbooks play in telling stories and recording memories, school yearbook advisers and staffs will take time this week to celebrate the limited edition keepsakes they help create each year during National Yearbook Week. National Yearbook Week, October 4-8, is observed by schools through special yearbook-related activities to commemorate excellence in scholastic journalism and acknowledges the publication efforts of yearbook advisers and staffs across the country.

“Yearbook is an important class and activity in schools, helping students develop over 30 real-world skills including journalism, photography, writing and design, leadership and marketing that prepare them for life outside of school,” said Gary Lundgren, Jostens senior program manager/education. “We are honored to celebrate yearbook advisers and staffs this week for the difference they make in schools as they chronicle the events that only happen once-in-a-lifetime.”

First held in October 1987 by proclamation of President Ronald Reagan, National School Yearbook Week coincides with the annual celebration of the U.S. Constitution and the Bill of Rights, guaranteeing freedom of the press. The proclamation declares “The students who compile yearbooks likewise treasure all that the experience can teach them about teamwork and about writing, the graphic arts, and business skills. The practical cooperation and specialization that students learn in yearbook production stand them in good stead when they enter college or pursue other opportunities.”

Jostens understands that yearbooks are unique in that they are limited edition books created by students for students and provide a valuable and historical keepsake for the student, his or her family, and the entire school community. The importance of yearbooks and yearbook education drives Jostens to continually provide innovative ways, including through Jostens Personal Yearbook Pages™ and Yearbook Avenue offerings, for students to express themselves and schools to share their stories and experiences. Working closely with yearbook staffs, Jostens' yearbook representatives help with planning, design and marketing guidance to create books that include the entire school community.

About Jostens
Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.


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Drew Krejci
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