HFMUS Selects New Web-Based Atex Advertising Cross Media Solution

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Hachette Filipacchi Media U.S. (HFMUS), publisher of ELLE, Car and Driver, Road & Track, Woman’s Day and other iconic brands, has chosen the new Atex Advertising system to deliver a new thin-client solution tailored specifically for magazines. HFMUS will use the system to streamline its business process by helping manage all multimedia advertising and customer accounts from the same integrated environment.

Atex is a leading supplier of content management and advertising systems to media-rich industries

With Atex Advertising, our users will have as much information as possible at their fingertips,” said Michael Coakley, Director of Solutions Development & Delivery at HFMUS.

Hachette Filipacchi Media U.S. (HFMUS), publisher of ELLE, Car and Driver, Road & Track, Woman’s Day and other iconic brands, has chosen the new Atex Advertising system to deliver a new thin-client solution tailored specifically for magazines. HFMUS will use the system to streamline its business process by helping manage all multimedia advertising and customer accounts from the same integrated environment.

“Our brand-centric strategies require a billing system that would empower our sales, marketing and management teams with real time data and intuitive functionality. With Atex Advertising, our users will have as much information as possible at their fingertips,” said Michael Coakley, Director of Solutions Development & Delivery at HFMUS. “The Atex system will enable us to build mash-ups of data from our various business systems into a singular user interface. Our sales, finance and management teams will get a 360-degree view of our advertising customers from forecasting and order-entry right through to production and billing.”

The Atex Advertising solution allows HFMUS to combine information from the Atex advertising and analytics engine with Microsoft Dynamics CRM to create a ‘mash-up’ dashboard selling experience. Depending on the employee, HFMUS can also create specific user experiences based on the individual’s role or job function.

“The integration of Atex Advertising and Microsoft Dynamics CRM provides users with a single environment to simplify complex end-to-end business processes,” said David Montgomery, Atex Chief Technology Officer. “For HFMUS, this combination allows them to capitalize on the benefits of Customer Relationship Management, specifically reduced costs, increased revenue and improved customer satisfaction.”

The Atex Advertising system will also include integration with DoubleClick’s DART for Publishers (DFP) ad serving engine. The DFP interface will allow HFMUS to sell, book and bill multimedia ads simultaneously in any of its publications or websites. Combined digital and print ad packages can be created for customers without adding more steps to the advertising process.

For more information, please visit the Atex website atex.com

About Atex
Atex is the leading provider of Content Management and Advertising systems for the global media industry. Our software products are powering more than 1,000 of the most prestigious, innovative and demanding media companies across 55 countries worldwide. The hallmark of the Atex product suite is the unique ability to support end-to-end editorial, advertising, and Web content management workflows for all print, digital and mobile channels. From hosted solutions to premise-based systems for newsrooms, ad departments, and digital production centers, Atex is the company that media-rich organizations have chosen for over 37 years to help generate new revenues, reduce costs and streamline business operations.

About HFMUS
Hachette Filipacchi Media U.S. (HFMUS) http://www.hfmus.com is an innovation-driven company with a heritage as strong brand builders, experts and producers of credible content on all platforms including print, web sites, mobile, television, radio, events, books and other brand extensions. We look to the future and create it, by developing new ideas and directions to deepen relationships making them more rewarding for our communities. Our engaged audiences of over 40 million people and editorial environments deliver rich opportunities for advertisers and partners. We produce brands in the following categories: Fashion, Beauty and Design (ELLE, ELLE DECOR, and ELLEgirl); Women & Wellness (Woman’s Day, Woman’s Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group); Motorcycling (Cycle World) and Entertainment (Premiere). HFM U.S. launched Glo, a new online women’s lifestyle brand, with partners MSN and BermanBraun. HFM U.S. is part of Lagardère’s (http://www.lagardere.com) media division Lagardère Active, a producer of special-interest content in more than 40 countries.

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Keegan Skidmore
Atex
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