PlaySpan™ Introduces Monetization-as-a-Service™

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Fully Integrated System Provides End-to-End Monetization Platform

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“We went live in less than three weeks and our ability to innovate and extend our reach to a global audience has increased dramatically,” said Ana Gonzalez, Payments & Fraud Manager, ATLUS USA.

PlaySpan™, the global leader in monetization solutions for digital goods, social networks, online games, and videos, today announces Monetization-as-a-Service™, a seven-layer approach to providing a complete monetization platform: the MaaS™ stack.

MaaS builds on the successful SaaS based approach to provide payment-as-a-service with utility model to reduce cost and increase revenue of online businesses.

PlaySpan’s MaaS combines a global payment gateway with 85+ payment options with cutting-edge micropayments, subscription, and ecommerce capabilities containing an insightful analytics dashboard and powerful fraud management tools, all in a PCI and sas-70 compliant hosted service with open web services APIs.

Companies have traditionally built their payment and billing operations through a mix of in-house software development, third-party payment processor integrations, and various third-party software products for subscription, fraud management, and ecommerce systems that don’t integrate well and create barriers to rapid innovation and global expansion. As the cost for customer acquisition and retention increases, more and more sophisticated monetization models are required to drive higher conversion rates and ARPUs from paying users. PlaySpan’s UltimatePay™ powered MaaS platform enables companies to implement a proven solution quickly and cost effectively while dramatically improving its performance and business intelligence capabilities.

“We invested significantly from both engineering resources and our extensive knowledge and expertise derived from over eleven years in the payments and digital goods business,” said Karl Mehta, PlaySpan’s CEO. “Our sophisticated MaaS solution addresses and solves the complex needs of all online businesses - large and small. Its seven layers of integrated services were designed specifically to provide a comprehensive one-stop solution for CEOs and CFOs to gain full control over their online revenue and scale rapidly.”

The evolution of micropayments and microtransaction business models and the explosion of social networks require a completely new way of thinking about how to monetize different types of users at various price points and at different life cycle stages of customers’ engagement with the content offered. PlaySpan’s MaaS flexible monetization platform enables a 360-degree view of customers who are accessing and consuming content across devices, platforms, and networks.

“PlaySpan’s UltimatePay and MaaS is a complete next-gen approach to payments. Instead of working with 15 different technologies and legacy systems, we are now on one common platform that manages monetization across our games,” said Ana Gonzalez, Payments & Fraud Manager, ATLUS USA. “We went live in less than three weeks and our ability to innovate and extend our reach to a global audience has increased dramatically.”

PlaySpan’s MaaS gives developers the potential to achieve a substantial enhancement to their top line revenues through higher conversion rates and higher ARPPUs, as well as significant bottom-line improvement through cost savings. Each layer of the MaaS stack plays an important role in achieving these results.

  •     Funding Sources
  •     Risk Management
  •     Micro-payment Wallet/Subscriptions
  •     In-App Optimized/UI
  •     Storefronts/Marketplaces
  •     Analytics Dashboard/Developer Console
  •     Customer Support

For more information on PlaySpan’s Monetization-as-a-Service, download the comprehensive white paper for FREE. PlaySpan will also be providing a live demo of their new service at their annual Monetization Forum during GDC Online on October 7th, 2010. Please visit to view the show agenda.

About PlaySpan, Inc.
PlaySpan™ is the global leader in monetization solutions for more than 1,000 online games, social networks, and online videos. PlaySpan's patent-pending Monetization-as-a-Service™ platform enables publishers and developers to generate new revenue streams and grow ARPU.

PlaySpan’s Monetization-as-a-Service™ with its global payments product, UltimatePay™ delivers over 85 global payment methods in 180 countries including credit cards, PayPal, mobile payments, and PlaySpan’s ULTIMATE GAME CARD®, the #1 selling multi-game pre-paid card, available in over 50,000 retail locations across North America and a growing list of countries worldwide.

PlaySpan is headquartered in Silicon Valley with offices in Ohio, Virginia, and Mumbai. Investors include Easton Capital, Menlo Ventures, Vodafone Ventures, Softbank Bodhi Fund, STIC and Novel TMT Ventures. The company has won over 12 awards in the past 3 years, was honored by Inc Magazine as one of the fastest growing company in its Inc 5000 list for 2010.

For more information about PlaySpan, visit:

Media Contact:
Eric Gonzalez
VSC Consulting for PlaySpan


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