Friday Night Fights offers a unique twist on traditional UX testing by utilizing popular culture, new media and mobile devices and studying them from an unbiased perspective.
St. Louis, Mo. (PRWEB) October 5, 2010
Microsoft vs. Apple. Yahoo vs. MSN. Perez Hilton vs. TMZ. These are the battles we all want ringside seats for. And 4ORCE is making it possible. Thanks to the introduction of “Friday Night Fights,” you can see the biggest and most popular websites battle it out in an all-out usability death-match.
‘Friday Night Fights’ is a monthly showdown, taking place inside 4ORCE’s state-of-the-art UX Lab, as participants are asked to put two sites in a similar category or business to the test.
The “fight” is based on a list of tasks to complete for each site, like finding specific information, dates or products. Participating sites vary from html-based websites, flash-based sites, mobile applications and emerging media.
4ORCE’s UX Director, Danielle Cooley, explains, “Friday Night Fights offers a unique twist on traditional UX testing by utilizing popular culture, new media and mobile devices and studying them from an unbiased perspective.”
Friday Night Fights kicked off in early September when the St. Louis Cardinals and St. Louis Rams websites went against each other to see which hometown club had the more user friendly site.
Upon entering the 4ORCE UX Lab, each participant was asked to find information within each team’s schedule, the name of a specific member of the coaching staff and pricing information from the online shop. Results showed the average time of all tasks on the MLB website was 20% less than that for the Rams website, with a 30-second difference of 2:07 vs. 2:37. It all added up to a Cardinal victory as they took home the inaugural FNF trophy!
Upcoming Friday Night Fights feature ABC's "Modern Family" vs. NBC's "Community."
About 4ORCE: 4ORCE is advancing digital engagement and user experience. 4ORCE was founded in 2006 by President/CEO Dan Curran. The St. Louis-based agency bridges the space between today’s digital technology and tomorrow’s brand engagement. The team uses bold creative solutions and a user-centered design to better connect people, media and branding. Serving a diverse client-base that includes Scottrade, O’Charley’s, Hanes and Hardee's, the agency has an impressive portfolio that includes successful creative campaigns and executions through the following media and strategies: event marketing, social media and networking, print, radio, mobile, digital strategy, online video, PR, websites, intelligent user experience, (UX), interactive and viral campaigns to name a few. Find 4ORCE online at 4ORCEdigital.com.
Danielle Cooley, Director of User Experience
411 N. 10th Street, Suite 300
St. Louis, MO 63101