We saw a huge problem developing in the rental listing market, and therefore an opportunity
Norwich, CT (PRWEB) October 6, 2010
FindARent.NET, a Connecticut-based web site business, today announced the formal launch of its new real estate rental listing web site, along with a new “disruptive” business model for the industry. The company had initially launched a prototype web site under a different URL nearly a year and a half ago to test a new business model. The new web site was redesigned from the ground-up, with myriad enhancements and improvements based on the data and feedback from the initial prototype test period.
“We saw a huge problem developing in the rental listing market, and therefore an opportunity,” said Nicholas Wylie, founder of FindARent.NET. “Newspaper ads and classifieds listings are the staple of this industry, but they’re relatively expensive. And meanwhile, local newspapers are quickly disappearing all across the country. Landlords have been forced to explore other opportunities that are either cost prohibitive, or may be less expensive but are also much less productive.”
FindARent.NET was launched with a new business model aimed at leveraging technology to deliver a substantially better experience for both tenants and landlords, at a far lower cost. The magic lays in realizing that for this market, it’s all about being local. The entire site was built, from the ground up, around the concept of small, localized markets. Not only does this improve the end user (i.e. tenant) experience by making it easier to find listings, but it also sets the foundation for the business model.
Landlords are not the only ones with advertising problems. Small, local businesses do not have many affordable advertising venues either. FindARent.NET was able to leverage technology to deliver highly targeted, highly localized ads to only those people in the market area served by the specific advertiser, at an incredibly low price. Thus, instead of building the business model around the rental listings themselves, the business model for the site is advertiser-supported, based upon a custom built, high-tech ad rotation system that targets ads to local market areas. The end result is that the listings themselves, for landlords, become extremely low cost.
FindARent.NET also has pioneered several usability enhancements never before seen in other similar sites, such as the “Featured Communities” system, which further assists tenants in quickly and easily finding their ultimate living or vacation rental, among a list of other such innovative features.
FindARent.NET is a private-held, Connecticut-based enterprise founded by Nick Wylie, a 45-year veteran of the real estate industry. FindARent.NET focuses on creating the definitive marketplace for living space rentals, helping landlords and property managers to market and promote their available rental listings, and helping tenants find the most appropriate living opportunities for their specific needs. The web site is the single, most comprehensive database of rental listings in its market, and is backed by a disruptive new business model for the industry. For more information, please visit http://www.FindARent.net