Alterian and Baesman Group Partner to Deliver Next Generation of Multi-Channel Customer Communication Strategies

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Alterian’s marketing platform will enhance Baesman Group’s CRM offering with a system for more effective targeting, more impactful communications and an overall ability to better execute marketing strategies.

Baesman excels at CRM and in building programs based on the customer's perspective

Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced a partnership with leading strategic direct marketing consultancy, Baesman Group.

The partnership allows Baesman, which creates customer data driven CRM strategies, customer loyalty and interactive marketing solutions, to offer clients a full range of Alterian products and services. This includes social media monitoring, web content management, e-mail marketing, database and campaign management, and analytical reporting.

Baesman has provided strategic marketing consulting, designed consumer loyalty programs and executed multi-channel campaigns for top retail brands, including Lucky Brand, The Bon-Ton Department Stores, Polo Ralph Lauren, Juicy Couture and Victoria’s Secret. By partnering with Alterian, Baesman is able to increase its focus on digital channels in building CRM strategies for such retailers. The partnership will give Baesman clients access to Alterian’s WebJourney, Dynamic Messenger and SM2, followed by Alterian’s database and campaign management capabilities.

“We chose Alterian’s market-leading technology to help us address the growing challenge in which marketers must respond to changing consumer demands. Today there are higher expectations for a more meaningful and engaging relationship between brand and consumer,” said Jeff Sopko, Vice President of Baesman’s Strategic Solutions Group. “The underpinning of Alterian’s flexible, highly integrated and robust marketing platform will allow us to enhance our existing consumer engagement capabilities. In the hyper-competitive retail space, Baesman clients will now have the ability to better execute strategies and stand apart through relevant, personalized communication across meaningful channels.”

Alterian’s highly integrated and flexible platform not only enhances one-to-one marketing capabilities, but also allows Baesman to deliver analytical results for its clients’ campaigns.

“Baesman excels at CRM and in building programs based on the customer’s perspective,” said David Eldridge, CEO of Alterian. “By working with Alterian, Baesman has not only increased its technology capabilities, but also the strategic solutions offered to clients. This collective relationship adds value to both businesses, and it will increase the level of innovation across various disciplines.”

About Baesman Group, Inc.
Baesman is a privately held, nationally-recognized, single-source provider for both marketing strategy and multi-channel execution. Our programs are designed and proven to establish and enhance customer identification, acquisition and retention, while providing ROI measurements on the backend to ensure effective use of invested dollars. We make it easier, faster, and more cost-effective for you to engage your customers in meaningful dialogue, using the channels they prefer most. For more information about Baesman visit

About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit or the Alterian blog at

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Jackie Lampugnano
Walker Sands Communications
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Michelle Taylor
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