Sunshine Bouquet Company Selects Retail Solutions to Drive Business Growth

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Leading Supplier of Fresh-Cut Flowers to Leverage Downstream Data to Improve Assortments, Shelf Availability and Reclaim

Our Retail Execution Management strategy has demonstrated over and over again that suppliers can gain a competitive advantage by incorporating retailer data into their processes. We look forward to actively supporting Sunshine Bouquet along this transformation.

Retail Solutions Inc., the leading solution provider helping consumer packaged goods (CPG) companies create value from operational downstream data, today announced that Sunshine Bouquet Company, a company manufacturing and selling fresh-cut flowers in mass-market channels, has selected its platform to transform retailer data into actionable insights.

“Our decision to select Retail Solutions is in line with a long tradition of being an innovator and a leader in our market,” said Nassar Mufdi, Strategy and Operations Manager, Sunshine Bouquet Company. “Sunshine Bouquet was one of the first companies recognizing the potential of the supermarket channel for fresh-cut flowers. Retail Solutions offers the right set of tools, insights and information to help us become a more formidable partner to our retail customers.”

Retail Solutions offers the most widely used platform in the industry to transform near-real time, granular retailer downstream data into actionable visibility into the store and onto the shelf. Over 350 companies of all sizes across all sectors, including 20 of the top 25 global consumer goods companies, leverage Retail Solutions to leverage retailer data, such as point-of-sale and inventory data in a user-friendly, Software-as-a-Service (SaaS) reporting and business intelligence environment.

“We are proud to start serving one of the most innovative companies in its sector,” said Brian Kay, Channel Director, Retail Solutions. “Our Retail Execution Management strategy has demonstrated over and over again that suppliers can gain a competitive advantage by incorporating retailer data into their processes. We look forward to actively supporting Sunshine Bouquet along this transformation.”

In the initial phase, Sunshine Bouquet plans to focus on the following topics:

  • Reducing shrink on the shelf by identifying the root causes & patterns
  • Increasing promotional effectiveness during major holiday sales events
  • Impacting out of stocks and voids at individual stores
  • Understanding the impact of different assortments and displays on sales behavior
  • Identifying under-performing stores and products, allowing us to analyze the causes as well as    being able to carry over our best practices from store to store

“In our category, product velocity is extremely high and shelf life very short,” added Mufdi. “Up-to-date, store- and product-level information brings tremendous new insights which allow us to devise easy-to-implement solutions and that effectively supports our processes. Not only does Retail Solutions bring the right solution to focus our retailer data initiative on clear use cases with a tangible ROI, but their team also understands our business and they have the most experience in this field: they are obviously the right partner for us.”

About Retail Solutions Inc.

Retail Solutions powers Retail Execution Management. Retail Solutions develops and delivers a comprehensive suite of Software-as-a-Service (SaaS) solutions that turn downstream data, such as point-of-sale (POS), supply chain, merchandiser feedback and customer loyalty data into actionable visibility into the store and onto the shelf.

More than 350 leading companies such as 3M, Abbott, Bausch & Lomb, Bayer, Colgate-Palmolive, Clorox, Heineken, HP, Kao Brands, Kraft, Nestlé, Novartis, Procter & Gamble, Reckitt-Benckiser, Schering-Plough Corp. and Unilever trust Retail Solutions to grow their retail sales, maximize in-store operation productivity, plan and execute more effective promotions, reduce their costs and join efforts with retail partners to improve shelf availability and consumer satisfaction. Please visit http://www.retailsolutions.com for more information.

About Sunshine Bouquet Company

Sunshine Bouquet Company’s mission is the deliver innovative products of the highest quality and outstanding service to all of its customers.

We achieve this goal through thoughtful growth, the maximization of client relationships, and the improvement of the quality of life of our worldwide team of associates, as we believe the success of our clients, the health of our organization, and the well-being of our employees are all fundamentally connected.

Media and Analyst Contact Information:
Cedric Guyot, +1(650) 390-6106, cedric.guyot(at)retailsolutions(dot)com

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Cedric Guyot
Retail Solutions, Inc.
650.390.6106
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