Channel Experts Webinar - Practical Practices for Improving Channel Revenue Through Marketing

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Distinguished Panel to Share Channel Revenue-Building Expertise

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Balihoo is excited to host such an important discussion with such a distinguished group of industry professionals

Balihoo, the premier provider of Channel Marketing Automation technology and services to national brands with local marketing needs, announced today that they will be hosting a free webinar October 14th at 2 pm EDT where attendees will learn practical practices for improving channel revenue through marketing.

George Mulhern, formerly a senior vice president of Hewlett-Packard who led channel and direct sales will join Steven Rogal, senior manager of Channel Marketing and Lead Management for Masco Cabinetry and Shane Vaughan, vice president of Marketing for Balihoo, to discuss:
1.    Why channel partners should be local demand-generation machines
2.    Tools and techniques to turn channel partner strategy into successful local marketing execution
3.    Common issues that have traditionally limited channel partners from optimal success

“Balihoo is excited to host such an important discussion with such a distinguished group of industry professionals,” said Shane Vaughan, Balihoo’s VP of Marketing. “National brands--especially manufacturers--have long struggled to market and sell through channel partners. Controlling the branded experience, generating effective demand, and converting leads are just a few of the brand marketer challenges that we will be discussing.”

Those interested in attending the Practical Practices for Increasing Channel Revenue Through Marketing Webinar can visit http://balihoo.com/Webinars/2010-09-Channel-Marketing-Solutions to register for free. The seminar will begin at 2pm Eastern Daylight time on October 14.

For more information about Balihoo and how its Local Marketing Automation Solution can help companies translate national strategies into local execution, download Balihoo’s Integrated Co-op Marketing Whitepape r or view a Co-op Flash Demonstration.

About Balihoo
Balihoo is the premier provider of Channel Marketing Automation technology and services to national brands with local marketing needs. Balihoo brings enterprise-class marketing to the local level and gives national brands full visibility into all local marketing activities and results.

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Shane Vaughan
Balihoo
208.629.7520
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