We're absolutely thrilled to be taking part in such an esteemed and influential industry event, especially when it's here on our very own turf in San Francisco.
San Francisco, CA (PRWEB) October 5, 2010
e-storm international (http://www.e-storm.com), a leading online marketing strategy and services firm, announced today that its CEO and co-founder, William Gaultier, will be moderating two panels at the Direct Marketing Association (DMA) Annual Conference next week in San Francisco. This will be the agency's first time speaking at the annual conference, as well as the first time e-storm has been selected to moderate two panels at the same event.
The first panel, titled "Traditional vs. Digital: Which Agency Model Will Dominate in the 2010's" has been selected as one of the DMA 2010's seven Thought Leadership Series. Moderated by William Gaultier, CEO of e-storm, this panel features Steve Gatfield, EVP of Interpublic Group; Stuart Sproule, Managing Director of AKQA; and Suzan Briganti, President of Totem Brand Strategy Inc. The discussion will center on the rapid rise of digital shops as agencies of record, and the evolving tactics employed by traditional agencies in maintaining relevance amongst today's increasingly discriminating brands.
The second panel, "Is 2011 The Year of Mass Adoption for Multichannel Attribution?" will focus on how large CPG and technology brands are paving the way for other verticals and companies of all sizes to consider implementing fully integrated multichannel analytics and attribution programs to understand their customers from first to last click. Also moderated by William Gaultier, this panel will feature Adam Goldberg of Clearsaleing and Anto Chittilappilly of VisualIQ - C-level executives of two of today's leading multichannel analytics solutions vendors - and Tessa Fraser, Senior Marketing Manager at American Greetings.
"We're absolutely thrilled to be taking part in such an esteemed and influential industry event, especially when it's here on our very own turf in San Francisco," said William Gaultier, CEO and co-founder of e-storm. "This year's lineup of sessions and panelists is second to none, and we're excited to present two very engaging sessions on the evolution of digital and traditional agencies, and various marketing case studies that are positioning multichannel analytics solutions for prime time in the coming months."
"DMA 2010 is poised to be one of our best annual conferences to date," said Paul McDonnough, Vice President of Marketing for the Direct Marketing Association. "Influencers such as e-storm will provide excellent insight and valuable lessons to help our attendees better understand and navigate the future landscape of cross-media marketing."
"Traditional vs. Digital: Which Agency Model Will Dominate in the 2010s" will take place on Tuesday, October 12th between 4:15pm and 5:00pm.
"Is 2011 The Year of Mass Adoption for Multichannel Attribution?" will be held on Wednesday, October 13th between 10:00am and 11:00am.
For the latest updates to this announcement, check the e-storm blog.
About e-storm international
e-storm international (http://www.e-storm.com) is an online marketing strategy and services agency headquartered in San Francisco, with offices in Canada, Europe, and Asia. Since 1998, we have applied smart strategies, smart tactics and deep analytics to provide online marketing program planning and implementation services in SEO, SEM, online display advertising and social media marketing (SMM). e-storm has helped more than 100 business-to-business (B2B) and business-to-consumer (B2C) organizations that specialize in consumer, technology, finance, education, travel, healthcare including Bank of America, National University, Design within Reach, SelectQuote, Yola, and Microsoft.
About DMA2010 Conference & Exhibition
The DMA2010 Annual Conference & Exhibition is the world's largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010's exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit http://www.dma2010.org.
About The Direct Marketing Association
The Direct Marketing Association (http://www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.