London, UK (PRWEB) October 6, 2010
September marked the anniversary of the birth of a modern fashion design legend: Laura Ashley would have been 85 this year.
Laura and her husband Bernard started the company that was to become a household name in the kitchen of their own home, printing on fabric at the table. As their business grew, it was for their prints that they became known and beloved - so it's small wonder that some of these have been resurrected for the AW10 range as The Laura Ashley Archive Print Shirt Collection, with a launch date that commemorates Laura's birthday.
Inspired by prints found in the extensive Laura Ashley archive, there are four fabric designs to be found on two styles of long sleeve cotton voile shirt, one a granddad style with pintucks; the other collared.
Renamed as 'Floral' and 'Sprig' in the Laura Ashley Archive Print Shirt Collection, two of the prints were inspired by contemporary painted artworks bought from design studios; the Floral Print was first launched as 'Laura Ashley fashion print JK3' in 1989, while records of the fabric design that inspired the 'Clover' shirt can be found in the archive as far back as 1978.
Vintage and vintage-inspired fashion continues to make a massive impact on catwalks and in magazines, so while referencing the past, these Laura Ashley Archive Print shirts are also completely of the moment and trend-led. Priced at £50 each and available in a variety of colourways chosen to work perfectly with the darker hues and richer palette of the changing season, they are an ideal way to add a whimsical, feminine feel to the AW wardrobe while remaining thoroughly modern, stylish and relevant.
This versatility is just one of the things that make the Archive Print Shirt Collection so special. Styled with a more classic approach and teamed with a skirt or trousers and cardigans for the trendy woman, the shirts will look equally fabulous toughened up with denim, layering and boots, or worn with sharp tailoring for a smart yet feminine work-wear outfit.
While 85 years may have passed since the birth of Laura Ashley in Merthyr Tydfil, South Wales in 1925, the floral prints for which she became best known are as fresh and contemporary today as they were in the earlier days of her career. The Archive Print shirts represent a wonderful, accessible and ultimately fashionable way to own a piece of an iconic and remarkable heritage.
For more information please contact:
Laura Ashley PR Team
0207 880 5100
About Laura Ashley:
Laura Ashley is one of the UK's leading retailers, with over 225 stores in the UK and Republic of Ireland, plus an expanding international business offering stylish, high quality, great value women's clothing and home furnishings. In the last financial year Laura Ashley sales were £268.4 million.
As a much-loved British heritage brand Laura Ashley, founded in 1953, provides a source of design-led items, good-quality yet accessible fabrics, wallpaper, furniture, lighting, home accessories and women's fashion.
The company also offers an excellent level of services including an array of bespoke options for the home, including made to order upholstery in a choice of over 100 fabric options, made to measure curtains & blinds and a comprehensive design service.
Laura Ashley has growing franchise operations all over the world, including the Far East, Australia, Scandinavia and South America, as well as increasing numbers of licensing projects for products including carpets, eyewear, scarves and bedlinen.
In addition to an increasing portfolio of store Laura Ashley also offers a mail order service and internet sales at http://www.lauraashley.com