New Beliefnet Daily Deal Leverages Group Buying Model to Give Consumers Great Deals, Businesses New Revenues and Nonprofits More Funds

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Beliefnet, the Web's leading multi-faith inspiration and spirituality site, announced the launch of a new group buying program, the BeliefnetDaily Deal (http://www.BeliefnetDailyDeal.com). What sets it apart from other group buying models is its 10% GiveBack formula. For every purchase made through a Beliefnet Daily Deal, 10% of the proceeds are given back to a nonprofit organization selected by the consumer/buyer. A wide range of products/services will be offered through the Beliefnet Daily Deal at a national level by national retailers and on a regional basis by local retailers.

Beliefnet, the Web's leading multi-faith inspiration and spirituality site and a property of BN Media (Norfolk, VA), announced the launch of a new group buying program, the Beliefnet Daily Deal (http://www.BeliefnetDailyDeal.com).

Like other group buying models, the Beliefnet Daily Deal was designed to give consumers great deals on products and services and the businesses selling those goods a way to capture new customers and revenues. What sets it apart from others is its 10%GiveBack formula. For every purchase made through a Beliefnet Daily Deal, 10% of the proceeds are given back to a nonprofit organization selected by the consumer making the purchase.

According to Stephen Halliday, CEO of BN Media, "The group commerce model is enjoying tremendous popularity right now. For businesses that have participated in group buying programs, 90% of them want to continue offering deals based on the substantial increase in sales and customer base they have experienced."

In the Beliefnet Daily Deal model, a business offers a product or service at a deep discount as high as 80%. The business sets a predetermined minimum number of customers that must be reached for the deal to go forward in order to make a good profit. Subscribers receive an email announcing the deal. If that number is reached, then the customers who signed up for the deal receive the product/service at the discounted price and the business captures the sales. Customers' credit cards are charged via a secure, fully-encrypted transaction, and the nonprofit they have selected receives the contribution. If the number is not reached, no deal is made. There are no up-front costs to the business.

Halliday continued, "Especially during tough economic times, the Beliefnet Daily Deal provides a way for consumers to treat themselves to something they might not be able to afford at the regular price."

An added incentive for businesses is the opportunity to reach Beliefnet's already captive and loyal subscriber base of over 7 million consumers, while also being associated with this broad philanthropic initiative.

Beliefnet Daily Deals will be offered at both the national level by national retailers as well as on a regional basis by local retailers. A wide range of products/services will be offered through the BeliefnetDaily Deal from restaurants, beauty products, health and fitness services, to children's products, family entertainment, home electronics and travel, religious and inspirational products and events.

Businesses who would like to present a product or service in a Beliefnet Daily Deal, should contact: David Bingham at (757) 282-6935.

Consumers, who want to sign-up to receive Beliefnet Daily Deals, should visit: http://dailydeal.beliefnet.com and click on "Sign up".

About Beliefnet

Beliefnet, a recipient of the National Magazine Award for General Excellence Online, is the largest multi-faith online community for spirituality and inspiration. Its mission is to help people find and walk a spiritual path that instills comfort, hope, clarity, strength and happiness for people who are exploring their own faith or curious about others. Beliefnet is the definitive source of spiritual information presented without defined editorial point-of-view, and is a leading authority for major news organizations in the United States. It covers an exhaustive range of topics and is continually enhanced by its users. Resources include blogs and social networking tools, feature articles and videos, quizzes, devotionals, photo galleries and interviews with noted politicians, celebrities and spiritual leaders. Beliefnet has more than 14 million newsletter subscribers and averages nearly three million unique visitors per month. Beliefnet is not affiliated with any spiritual organization or movement.

About BN Media

The mission of BN Media is to serve the vast online market for spirituality and inspiration, bringing audio-visual and written content to the masses while helping people make a difference for their favorite nonprofit organization. BN Media achieves this by bridging the gap through which ordinary activities inspire activism, online giving and volunteerism.

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Donna M. Autuori
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