The City of Hamilton and Call2Recycle Team Up for 3,000 Kilogram Battery Recycling Drive

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If City Achieves Goal, Hockey Legend Guy Lafleur and Members of the Oldtimers’ Hockey Team Will Return for March Exhibition Game

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We created the ‘Easy as 1 - 2 - 3’ campaign with Call2Recycle to remind Hamilton residents how simple it is to do something to benefit our environment by recycling batteries

Today the City of Hamilton joined Call2Recycle®, a free battery and cell phone collection program in North America, in hosting a press conference to announce a city-wide battery recycling drive to collect 3,000 kilograms of household batteries by November 7. Hockey legend Guy Lafleur, renowned sports broadcaster Rod Black and the Hamilton Bulldogs joined in the press conference to announce a special reward for the city if the collection goal is reached.

If Hamilton is successful in recycling 3,000 kilograms of batteries by November 7, Lafleur will join members of the Oldtimers’ Hockey Team at an exhibition game in March. The 3,000 kilogram goal is in conjunction with Call2Recycle’s partnership with the Hamilton Fire Department to remind Hamiltonians of the importance of battery recycling during the “Easy as 1 - 2 - 3” campaign surrounding the end of daylight savings time.

The “Easy as 1 - 2 - 3” campaign reminds Hamilton about the three steps they should take for the end of daylight savings time on Nov. 7. Step one, set all clocks back one hour. Step two, change the batteries in all smoke detectors. Step three, recycle the old batteries at any of Hamilton’s 30 local Fire Halls.

“We created the ‘Easy as 1 - 2 - 3’ campaign with Call2Recycle to remind Hamilton residents how simple it is to do something to benefit our environment by recycling batteries,” said Pat Parker, Director of Support Services, Operations and Waste Management Division. “We hope that our partnership with Guy Lafleur, the Legendary Hockey Heroes and the Bulldogs offers a fun incentive for everyone in Hamilton to recycle.”

As part of the initiative, the city’s 30 fire halls are competing with one another to collect the most batteries by November 7. The fire station that collects the most batteries in weight will be rewarded with a special visit by Guy Lafleur in March 2011.

Call2Recycle collects all household batteries weighing up to five kilograms at more than 65 locations in Hamilton. For additional information about the collection drive and to find a location in your neighborhood, visit call2recycle.ca/hamilton.

About City of Hamilton
The City of Hamilton’s vision is to be the best place in Canada to raise a child, promote innovation, engage citizens and provide diverse economic activities.

About Call2Recycle®
Call2Recycle® is a free battery and cell phone collection program across North America. Since 1994, Call2Recycle has diverted more than 27 million kilograms of batteries from local landfills and established a network of 30,000 recycling drop-off locations. Advancing green business practices and environmental sustainability, Call2Recycle is Canada’s most active voice promoting eco-safe reclamation and recycling of rechargeable batteries and cell phones. In 2010, Call2Recycle was selected by Stewardship Ontario to collect all household batteries in the province through the Orange Drop program. Call2Recycle is operated by the non-profit Rechargeable Battery Recycling Corporation (RBRC). Learn more at call2recycle.ca or 877.2.RECYCLE.

CONTACT:    Pat Parker
City of Hamilton
(905) 546-2424 ext.4407
pat.parker(at)hamilton(dot)ca         

Lisa Pollack
Call2Recycle
(877) 646-4025 ext.224
lpollack(at)call2recycle(dot)ca

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Lisa Pollack
Call2Recycle
(877) 646-4025 ext. 224
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