Firms Running Out of Time to Implement Mobile-Friendly Browsing

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Businesses need to act quickly if they are to capitalise on escalating numbers of mobile web users, specialist IT recruitment consultancy IntaPeople has said.

Businesses need to ensure they are equipped to handle what is going to be a landmark shift in the way that people browse the web.

Businesses need to act quickly if they are to capitalise on escalating numbers of mobile web users, according to specialist IT recruitment agency IntaPeople.

The IT recruitment firm has said that companies will lose out on business if they fail to make their websites mobile-friendly before Christmas. It issued the statement after finding that mobile visits to its website have already started to gather pace, with figures soaring by 35% from August to September.

The comment also follows research from market intelligence firm IDC which estimated that some 270 million smartphones will be shipped during 2010 - an increase of 55% on last year’s sales.

Rob Samuel, IT manager at IntaPeople, commented:

“With smartphone sales at an all-time high and Christmas fast approaching, businesses need to ensure they are equipped to handle what is going to be a landmark shift in the way that people browse the web.

“If a website is image-heavy or has various adverts and banners spread across it, this makes it more difficult for mobile surfers who want to find key information as quickly as possible. As long as businesses take time to put themselves in the shoes of the user, the main changes should be relatively easy to spot.

“Failing to make just a few small improvements could leave firms with the reputation of being behind the times, which is likely to impact the number of return visitors and, most crucially, the level of income generated by the website.”

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