Innovative Healthcare Technology Service Provider Connance Selects Crossbow Group for Updated Digital Presence

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Waltham, MA based Connance tapped Crossbow Group in May to develop a new web presence and complementary sales collateral in support of its web-based solutions that help hospitals transform self-pay performance. The new website launched in August. The business was awarded after a review process.

It is has been a pleasure working with Crossbow. This has truly been a team effort. We'd hire them again in a minute!

Waltham, MA based Connance tapped Crossbow Group in May to develop a new web presence and complementary sales collateral in support of its web-based solutions that help hospitals transform self-pay performance. The new website launched in August. The business was awarded after a review process.

"The team at Connance is doing their part to make healthcare more efficient. Their technology solutions have helped hospitals improve their cash flow up to 30%," said Jay Bower, Crossbow Group President. "We look forward to working with their highly experienced management team to measurably sharpen their message and increase interaction with prospective audiences".

"We chose Crossbow Group because they bring website building expertise along with a deep understanding of marketing. Building a website isn't just about putting information on pages. Crossbow brings direct marketing intelligence to the process making sure the site is informative, clean, integrated with external databases and fully operational." said Julie Sall, vice president of marketing. "It is has been a pleasure working with Crossbow. This has truly been a team effort. We'd hire them again in a minute!"

About Connance
Connance addresses the cash flow issues facing the healthcare business office on a daily basis, particularly relating to self-pay. Patient-responsible revenue, already one of the fastest growing and hardest to collect revenue in the business office, is becoming more complex with increased scrutiny regarding charity eligibility and patient treatment during collection. Combining FICO's world class technology and the experiences of leading healthcare networks, Connance's products are bringing new ideas and performance standards to healthcare receivables. Connance is headquartered in Waltham, MA. For more information contact vice president of marketing Julie Sall at (781) 577-5001 or email jsall@connance.com.

About Crossbow Group
Crossbow Group, one of B-to-B Magazine's Top Agencies for the fourth straight year, is a full-service direct and interactive marketing and communications agency with expertise in developing high impact programs that drive measurable results - across the entire spectrum of communications media. With a solid grounding in the discipline of conventional and interactive marketing, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm's client list includes CIGNA HealthCare, T.Rowe Price, Intuit, Yahoo!, The Motley Fool and other well-known brands. For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at (203) 222-2244 or jbower@crossbowgroup.com.

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JAY BOWER
Crossbow Group
203-222-2244 ext. 103
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