See It, Love It, Buy It, Wear It - Tomorrow

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Laura Ashley's brand new next day delivery service on fashion means that the thrill of retail therapy can now be even more speedy

Laura Ashley's Heiress fashion collection, now available with next day delivery

Fantastic news for fashionistas - Laura Ashley has launched its next day delivery service, which means that customers need no longer wait to get their hands on the utterly covetable Laura Ashley pieces that they've been oohing over online.

Customers who place an order by 1.30pm between Monday and Thursday will receive their fabulous purchases the very next day, at a highly competitive delivery cost of £7.00 - perfect for those with an unexpected occasion to dress for, a last-minute get together planned - or even an event they've just not had the time to outfit-plan for.

An excursion to real-life shops might offer an even more immediate gratification fix but factor in the inevitable expenses that come with such a shopping trip - the parking or travel costs, the restorative coffee and cake, the five other things spotted while 'just passing' other shops - and top this with the fact that the relevant size or colour may not even be in stock, and that £7.00 delivery charge becomes virtually negligible.

With even more collections from the new season now available online at Laura Ashley, there are few who will be able to resist the temptation of being able to take speedy delivery of the effortlessly stylish, ultra feminine and high quality fashion that Laura Ashley does so inimitably.

For contemporary tailoring and workwear with a desirable twist, look no further than the Laura Ashley Essentials Collection, which features key wardrobe pieces in a palette of solid colours: red, white, grey, navy and chocolate. Choose from women's dresses in ever-popular and always-flattering jersey and wool flannel, plus shorter-length jackets and cosy coats, plus basic tops given an edge with design features like twist fronts, ruching and polka dots.

Customers can also channel their inner 60s society belle with the Heiress Collection, which exudes ladylike glamour with sophisticated, simple lines and an emphasis on details: think large collars, rose prints, bows, ruffles and sequins on tweeds and textured wool in pared-down tones of black and charcoal given a bold colour pop with tomato red or a subtle shimmer of metallic silver.

Topped with a fluffy lambswool cardigan for warmth and added texture, this is a look that recalls The Season in days gone by and will take wearers from day to night with the addition of some demure pearls on the one hand, or eye-catching statement jewellery on the other.

There's a more natural feel at the heart of the Lake Windermere collection, which is built around a palette of sharp lime, grass green, warm oatmeal and soft blue and keys into this season's heritage trend with its use of British wools and traditional craftsmanship. Of-the-minute blurred florals feature on dresses and skirts, while trousers are chic yet casual, in slouchy pinstripes or cosy needle cord; details like appliqué, corsages and bows are also present.

Summer wardrobes may not be getting much of an airing now that the nights are drawing in earlier, and with so many new and fabulous pieces for Autumn now available at Laura Ashley, it's hard to imagine a better time to start taking advantage of the new next-day delivery service. What customers see on their screen today could be hanging in their wardrobe by tomorrow - or better yet, being worn and admired by friends and colleagues.

Please see http://www.lauraashley.com for further details, terms and conditions.

For more information please contact:
Laura Ashley PR Team
0207 880 5100

About Laura Ashley
Laura Ashley is one of the UK's leading retailers, with over 225 stores in the UK and Republic of Ireland, plus an expanding international business offering stylish, high quality, great value women's clothing and home furnishings. In the last financial year Laura Ashley sales were £268.4 million.

As a much-loved British heritage brand Laura Ashley founded in 1953 provides a source of design-led items, good-quality yet accessible fabrics, wallpaper, furniture, lighting and home accessories and women's fashion.

The company also offers an excellent level of services including an array of bespoke options for the home, including made to order upholstery in a choice of over 100 fabric options, made to measure curtains & blinds and a comprehensive Design service.

Laura Ashley has growing franchise operations all over the world, including the Far East, Australia, Scandinavia and South America, as well as increasing numbers of licensing projects for products including carpets, eyewear, scarves and bedlinen.

In addition to an increasing portfolio of store Laura Ashley also offers a mail order service and internet sales at http://www.lauraashley.com.

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