Expert Mom Entrepreneur Provides Innovative Sales and Media Campaign That Offers "One-Stop" Resource for Media and Wholesalers

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The Collective offers mom entrepreneurs a unique, affordable alternative for product publicity while serving up hot new products to media and retailers in a convenient one-stop resource.

The Collective is a win-win for media, retailers and mom entrepreneurs.

Expert mom entrepreneur Heather Allard, inventor of Blankeaze and Swaddleaze, and founder of top-rated website, opens doors for other mom entrepreneurs to gain product sales and publicity with the launch of The Collective, an innovative, 6-month sales and media campaign for mom-made products.

Allard extends her success and experience as an inventor and product marketer by providing other mom entrepreneurs with sales and publicity for their own products. The twist: The Collective does it with a nicer price tag. "It's disheartening when you realize what it costs to hire a publicist to spread the word about your business," Allard states. "The Collective is different. It combines the benefits of a publicist and sales representative rolled into one, without a shocking price tag." Also, The Collective provides a place for media and wholesalers to find what mom entrepreneurs are selling with a fresh, easy to navigate site.

The goal of The Collective is to generate maximum sales and publicity for mom entrepreneurs' products by providing a "one-stop" resource where media and wholesalers can find key contact and product ordering information for each product, along with high and low resolution photos and press releases that can be downloaded. Select media outlets and celebrities will also receive product gift baskets throughout the campaign.

"The Collective is a win-win for media, retailers and mom entrepreneurs," Allard shares. "This is a really effective and convenient way for media to find and feature innovative products, for wholesalers to grab new products for their store and for mom entrepreneurs to increase their sales and publicity."

Members of The Collective 2010 include:

Czela Bellies CesareanWear
Dramatic Fanatic
Fat Tie
Little Stinker
Minutes With Me
Road Rage Jewelry
Sniffle Buddies
Undercover Mama
Words To Sweat By

To learn more about The Collective, visit, or for media or entrepreneur inquiries, please contact Heather Allard by email at collective(at)themogulmom(dot)com or by phone at 401-441-2375.

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Heather Allard
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