New York Specialty Food Retailers Roll Out Special Promotions for Food & Wine from the Veneto Region of Italy

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Select specialty food retailers throughout New York will be hosting events to introduce and educate consumers on the culinary delicacies from the Veneto region of Italy. The two-week promotion period runs from October 11 through October 25, 2010 and includes in-store tastings, cooking classes and giveaways centered on Veneto-made food and wine.

Cheeses from Veneto

I am confident that both trade and consumers will gain a deep appreciation for these products and their producers who continue to honor age old traditions while successfully employing state-of-the-art technology.

Select specialty food retailers throughout New York will be hosting events to introduce and educate consumers on the culinary delicacies from the Veneto region of Italy. The two-week promotion period runs from October 11 through October 25, 2010 and includes in-store tastings, cooking classes and giveaways centered on Veneto-made food and wine.

The promotion activities are sponsored by the Italian Trade Commission in partnership with Regione Veneto with support from the Ministry of Economic Development.

Aniello Musella, Italian Trade Commissioner, comments,“We are delighted to partner with the Region to spotlight the Veneto, one of the most diverse regions of Italy in terms of the great variety of specialties it offers. Our goal is to present the authentic tastes of this remarkable region to the American market.” He continues, “I am confident that both trade and consumers will gain a deep appreciation for these products and their producers who continue to honor age old traditions while successfully employing state-of-the-art technology.”

The participating New York area retailers include: Uncle Giuseppe’s Marketplace, Di Palo’s Fine Foods, Enoteca Di Palo, DiPaloSelects.com, D. Coluccio & Sons and Todaro Bros.

D. Coluccio & Sons will host a special Veneto products showcase event at Locanda Verde on October 13 with featured guests Michele and Charles Scicolone. On October 14, Di Palo’s Fine Foods and Enoteca Di Palo will also host a special tasting/seminar of Veneto specialties at their store where the owner, Lou Di Palo, will speak to guests and share his knowledge of Veneto food and wines and guest chef, Frank DeCarlo, owner of Peasant and Bacaro restaurants, will prepare several traditional dishes, including Bigoli with a sauce made of duck.

Uncle Giuseppe’s Marketplace will host cooking classes conducted by Michele Scicolone, author of 16 best-selling cookbooks including The Soprano’s Family Cookbook and 1,000 Italian Recipes. Scicolone will demonstrate how to make a classic risotto with Asiago and Grana Padano, two of Veneto’s finest cheeses, and guide customers through a tasting of specialty cheeses with pairing and serving suggestions for Veneto wines. She’ll also be available to sign copies of her latest book, The Italian Slow Cooker. Classes take place during store hours on October 10 at the Uncle Giuseppe’s Marketplace in Smithtown, New York located at 95 Route 111 and on October 23 at the Uncle Giuseppe’s Marketplace in Port Jefferson, New York located at 1108 Route 112.

Italians produce some 450 different types of cheeses, some renowned, others local rarities. The retailers participating in the Veneto promotions will highlight regional cheeses such as Asiago, Grana Padano, Montasio, Monte Veronese, Piave, San Pietro, Trugole, Sottocenere, Ubriacone and
Provolone Valpadana.

Other Venetian foods available for purchase are Riso Vialone Nano Veronese, the second oldest variety of rice grown in Italy, Jolly Sgambaro brand pasta that is made with 100% Italian durum wheat and extra virgin olive oil from the Lake Garda area. The versatile Radicchio Rosso is also a well-known leafy vegetable grown in Veneto that is used for salads, cooked in risotto and soups or grilled with oil and lemon as a separate dish.

Family-owned and operated pastry manufacturer La Donatella continues the artisan production of Italian cakes and pastries made available by specialty retail shops in the U.S. These and other confectionary treats of Veneto origin, such as jams, mostarda, an Italian condiment made of candied fruit and a mustard-flavored syrup, and Pandoro or golden bread, will also be promoted in stores throughout New York.

Veneto is one of the country’s most important wine-producing areas. The region has emerged in recent times as Italy's largest producer of wine with a major share classified as DOC or DOCG (more than 300 million bottles a year). Leading the flow is Verona's trio of Soave, Valpolicella and Bardolino. Other wines that will be featured in the Veneto promotion include Amarone, unquestionably one of the great red wines for aging, and the popular Prosecco, a dry to softly sweet white that is almost always bubbly.

Additional promotions of Veneto products will take place at Giant Eagle stores in Pittsburgh, Pa. and Columbus, Ohio throughout the month of October.

About The Italian Trade Commission
The Italian Trade Commission is the government agency entrusted with the development, facilitation and promotion of trade between Italy and other countries. Its mission is to support the internationalization of Italian firms and their consolidation in foreign markets. The Italian Trade Commission has a network of 117 offices in 87 countries; six of which are located in the United States. The Italian Trade Commission is the most authoritative ambassador of Made in Italy excellence in the world. For more information on the foods and wines of Italy, please visit http://www.italianmade.com.

Participating stores:

Di Palo’s Fine Foods – 200 Grand Street, New York
Enoteca Di Palo – 200 Grand St., New York
DiPaloSelects.com
D. Coluccio & Sons – 1214-20 60th Street, Brooklyn, NY
Todaro Bros. – 555 Second Avenue, New York
Uncle Giuseppe’s Marketplace – 4 locations

  •     95 Route 111, Smithtown, NY
  •     1108 Route 112, Port Jefferson Station, NY
  •     364 Port Washington Boulevard, Port Washington, NY
  •     2330 Hempstead Turnpike, East Meadow, NY

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Karen Polulack
The Food Group
312-596-3357
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Maria Woodley