Launches New Project To Spark Children’s Science And Math Learning

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Cutting edge Interactive education website for kids introduces more robust technology and taps new education disciplines such as the STEM approach (science, technology, engineering and math). More prizes added for kids and schools.

We now know that while being physically active is important for the body, it is even more important for the brain.

A successful website that has been leading children to healthier lifestyles for a year has launched a new effort to emphasize the connection between science and math learning and physical activity.

Clever Crazes for Kids at took up the cause of STEM -- science, technology, engineering and math –because it has become one of America’s top education initiatives.

Along with the science and math focus, Clever Crazes for Kids is incorporating a greater focus on physical activity, because brain research tells us that physical activity sparks the brain.
The site is a project of a non-profit organization that partnered with the University of Cincinnati to develop the new educational features for children in grades K to 8.

Website Promotes Mind-Body Connection

Founder and CEO, Dianne Dunkelman, says the “brain-body” connection is the “golden thread” that ties together all the activities on .

“We now know that while being physically active is important for the body, it is even more important for the brain,” Dunkelman says. “With budget cuts and the loss of physical education teachers in some schools, we wanted a site that any adult could also use to help children be active.”

Clever Crazes for Kids is advised by the eminent neurosurgeon, John Tew, MD, Clinical Director of the University of Cincinnati Neuroscience Institute.

Prizes Help Motivate Children

The site’s Step It Up and Spark Your Brain area uses interactive videos with an engaging personal trainer to lead kids through a warm-up and then 16 different exercises. Children keep a log of how many repetitions of each exercise they do and compete for prizes.

Every month the site awards more than 100 pairs of Nike shoes and a $10 iTunes gift card to the kids completing the most exercises. To encourage adults to sign up the children, the site gives the adults who registered the winning children a $10 iTunes gift card too. Clever Crazes is a TRUSTe certified child-safe web site.

How does Clever Crazes know that children are reporting accurate numbers? Dunkelman sees that as a critical component. “We want to respect the kids by allowing them to enter their own data. We also want to inspire ethical behavior at an early age so the site requires each child to take an “ethics pledge” when they enter the site.”

Also woven throughout the site are ways for children to raise their environmental awareness. Not only does environmental science require STEM skills, it serves another purpose.

“Living Green helps children think about something bigger than themselves,” Dunkelman said. “That’s good for kids; it teaches a sense of community.”

123YourWeb Developed Site Using Cutting Edge Web Techniques

The Clever Crazes for Kids site was executed by 123YourWeb, a Fort Lauderdale based Internet development firm specializing in rich media, custom game development and advanced programming techniques.

To appeal to children, the site uses an “edutainment” approach, delivering its message through animated characters.

The original website was launched a year ago and it has been very successful,” said Jeremy S. Schwartz, president and founder of 123YourWeb. “Through feedback and focus groups conducted by Clever Crazes for Kids and the University of Cincinnati, the site has been made even more appealing to both kids and educators.”

The site is designed to be used by children in schools, after-school programs, clubs and at home. Schools are given incentives to participate because as children take quizzes or exercise, they earn points. Every week two schools have chance to win a prize of $500.

Each month, the site is updated with new quizzes for each grade level focusing on STEM skills. The site includes a teacher toolkit.

About Founder Dianne Dunkelman was founded by Dianne Dunkelman, widely known as the founder of Speaking of Women’s Health (SWH), a nationwide series of health conferences for women. Dunkelman is a proponent of using “edu-tainment” and an entertaining approach to education. To read more about Dianne Dunkelman, go to

About is a project of the Building Healthy Lives Foundation, a 501(c)(3) not-for-profit organization. focuses on children (grades K-8) and uses edu-tainment to teach healthy living while enabling kids to compete for personal prizes and prizes to benefit their schools. To learn more about Clever Crazes, visit us online at And see “about our founder.”

About 123YourWeb

A full-service Web site design and development agency, Fort Lauderdale-based 123YourWeb employs a dynamic mix of advanced technology and intuitive navigation principles to deliver winning Internet solutions for companies operating in a wide range of competitive industries. The company's "1-2-3 clicks and you're out" philosophy ensures that users can access any feature of any 123YourWeb site in three clicks or less. In addition to these core Web site design and development services, 123YourWeb also offers programming, database development, hosting, email, Web site management, search engine optimization and marketing. For more information, visit them on the web at

Jeremy S. Schwartz


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