WILD Flavors, Inc. Launches Partnership with The ET Horn Company at SupplySide West 2010

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WILD & ET Horn will feature Natural Flavors, Taste Modification Technologies, Stevia and other Innovative Healthy Ingredients for the Supplement Industry

WILD Flavors, Inc. (WILD), developers of value added and innovative ingredients and flavors, has partnered with The ET Horn Company (ET Horn), a leading distributor, manufacturer and marketer of specialty chemicals and ingredients. At this year's SupplySide West show in Las Vegas, NV from October 19 to October 23rd, the two companies will showcase a wide variety of solutions for the health and ingredient market, including stevia products, flavors, and functional ingredients designed for the supplement industry.

This partnership facilitates both sides by allowing ET Horn to expand their product offerings, while also helping WILD reach further success by partnering with a leader in the dietary supplement industry. "ET Horn eliminates the many barriers of entry given their long time history and success in this dynamic and growing market." Says Tim Truby, Vice President, Food SBU and Ingredient Technologies at WILD. "Together, we can create great tasting functional products and supplements for the consumer marketplace." The partnership allows WILD to better target a growing market segment by bringing value and quality to companies in the supplement marketplace.

ET Horn focuses on providing formulation solutions, superior customer service, and technical expertise in distributing products to supplement marketers and manufacturers. Kevin Salerno, President of the Nutraceutical Group for ET Horn, is proud to have WILD as a premier principal supplier. "WILD's innovations in flavor and nutraceutical technologies along with their unique delivery systems have made them an essential partner to our customers looking for new ideas to take to market."

Visit WILD at Booth #20025 and ET Horn at Booth # 20043 to learn more about the partnership and WILD's innovative ingredient solutions for the supplement market.

About SupplySide West -

SupplySide West is the world's largest event for healthy and innovative ingredients with 1,200+ booths. Food, beverage, dietary supplement and cosmeceutical manufacturers, marketers and formulators attend SupplySide West to find ingredients, suppliers and ideas to create their next best seller.

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David Boone
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