Digital Signage In Shop Furniture Turns Heads

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Shop furniture manufacturers embrace digital screens, enabling retailers to gain deeper connections with customers

Digital View have recently worked on a number of projects helping leading shop furniture manufacturers and fitters to integrate digital technology into their products. Retailers increasingly need to find better ways to connect with customers and the use of digital media is becoming more and more prevalent. Using their open frame integrator versions of the VideoFlyer™ digital posters, Digital View have been able to offer furniture manufacturers opportunities to quickly integrate screens into their furniture designs and even build interactive product showcases using buttons, barcode scanners and motion detectors.

"We are used to seeing more these days and customers want to know more about the products they’re interested in. VideoFlyers offer a cost effective, high quality way for furniture makers to build stunning in-store furniture displays that offer a range of digital capabilities to show off products," commented James Henry, CEO of Digital View Hong Kong.

It is clear that digital signs and displays are used extensively in retail. Shop furniture manufacturers help their retail clients to build effective display solutions for effectively promoting products and building brands. Using digital displays as part of the furniture makes sense as they offer the opportunity for customers to engage and learn about the products they are interested in.

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Richard Cobbold
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