Pacific Union International Launches Revamped Website

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Site Offers Superior User Experience, Complete MLS Listings, Real-time Market Data and In-Depth Profiles at the Neighborhood Level

Pacific Union International (PUI) announced today the re-launch of the company’s website, The completely redesigned site was created with the singular goal of providing an unprecedented user experience and serving as an indispensable resource. Many of its innovative new features are “firsts” in the industry, making a vital tool for clients and agents.

“Our new site is representative of our brand promise to ‘deliver extraordinary real estate experiences,’ whether that’s working with our outstanding team of property professionals or engaging us online,” said Mark A. McLaughlin, CEO of Pacific Union International. “We want every buyer, seller or real estate professional that use this website to take full advantage of the amazing level of detail it offers.”

In addition to enhanced features and user-friendly intuitive navigation, the site is also uniquely advertising-free and boasts real-time market data pulled straight from MLS and presented at a neighborhood level daily. Furthermore the PUI site provides detailed profiles of every neighborhood they serve in the six Bay Area counties of Alameda, Contra Costa, Marin, Napa, San Francisco and Sonoma. These profiles are rich with thousands of photos that capture the essence of an area combined with extensive descriptions and a map on which users can view neighborhood amenities and comprehensive information on local schools.

“One question we really wanted our new site to help answer for buyers is the actual livability of a neighborhood,” said Patrick Barber, San Francisco President of Pacific Union International. “We understand that the process of buying a home is as much about finding a community where you can live as it is about finding a home.”

“This increase in functionality sets the new PUI site apart from its competitors, and offers clients an excellent tool for assessing the market and communities where they want to live,” added McLaughlin.

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About Pacific Union International
Pacific Union International (PUI) is the San Francisco Bay Area’s premier international luxury real estate brand operating in six counties including Alameda, Contra Costa, Marin, Napa, San Francisco and Sonoma for 35 years. Locally owned, PUI leadership operates with an entrepreneurial mindset and unwavering commitment to invest in the right people, processes and tools to ensure deep, long-standing client and agent relationships. In 2009, its team of over 425 professionals achieved #1 ranking in average sales price and #1 ranking for professional productivity in all six counties. Through its exclusive relationship with Christie’s Great Estates in the San Francisco Bay Area, Pacific Union delivers international reach in its property marketing programs and provides clients with access to international investors.


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Jenny Randall
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