Social Media For A Social Lifestyle

Share Article

Stars Turn Out as Mionetto Prosecco Launches Web-Based Live Lively! Consumer Marketing Campaign and Sponsors The Social Network After-Party

Lance Bass sipping on Mionetto Prosecco

Everyone from Tinsley Mortimer and Rachel Roy to Adrien Brody and Gabourey Sidibe sipped Mionetto Prosecco at the afterparty in the penthouse of the new Gansevoort Park Avenue.

Mionetto kicked off its consumer marketing campaign, Live Lively! last Wednesday with a night of social media, socialites and socializing. The evening began with 200 people tweeting, dancing and networking the night away at a party that combined the Mionetto line-up of Prosecco and Sparkling wines with a host of high-tech toys at the Samsung Experience in New York's Time Warner Building. Immediately following, Mionetto continued its Live Lively! celebration as a sponsor at the Cinema Society's after-party for the screening of 'The Social Network."

Vanity Fair reported, "Everyone from Tinsley Mortimer and Rachel Roy to Adrien Brody and Gabourey Sidibe sipped Mionetto Prosecco at the afterparty in the penthouse of the new Gansevoort Park Avenue." Wrote NY popular nightlife blog 'Guest of a Guest', "Justin Timberlake and Jesse Eisenberg were also on hand enjoying the bar provided by Mionetto Prosecco." Added Enore Ceola, Managing Director, Mionetto USA, "This past week's events perfectly captured what Mionetto Prosecco is all about: fun, living well and a social lifestyle."

Mionetto, America's favorite Prosecco, Live Mionetto, created the Prosecco craze in the US 10 years ago and continues to lead the category with progressive marketing, a focus on the wine drinking public and most importantly a line-up of delicious Proseccos. Prosecco is driving the sparkling wine category in the US today, growing at a rate of over 40% in 2010 with average growth of 36% in the past five years, and Mionetto owns better than 30% market share.

"Americans are learning to love Prosecco because it's delicious, easy to drink, food friendly and affordable," explained Mr. Ceola. "We expect Prosecco to continue to grow in the US, and we'll continue to lead that growth by introducing more and more of Americas wine drinkers to our award-winning Mionetto Prosecco."

About Mionetto Prosecco
Mionetto, which was recently awarded Impact magazine's 2009 Hot Brand Award and was reported by IRI (Information Resources Inc) as the sparkling wine with greatest growth increase in the US, is sold nationally. Mionetto's line up: Prosecco- IL Prosecco DOC, Prosecco Brut DOC, Prosecco-Certified Organic, Valdobbiadene DOCG; the Prosecco-based sparkling wine Sergio and the sparkling Sergio Rosé offers customers choices to suit a variety of occasions. For more information on Mionetto's extensive offering of Prosecco and Sparkling Wines please contact Elizabeth Kane Tate at Elizabeth(at)EKTCommunications(dot)com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alyssa Giorgio
Visit website