Ultimate Social Guide Expands North American Reach, Enhances Offerings

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Sneaky Sunday launches new Website platform, mobile app, couponing platform in more than 100 North American markets

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By incorporating categories of interest, public opinion, user voting, localized tools and a mobile app, we can now provide users with a more scientific approach to gathering dining, nightlife and entertainment venue suggestions, any day or night of the week.

Sneaky Sunday, the underground website that encourages users to go out on school nights, launched an enhanced version of its interactive Website and a mobile app today. Introduced to 20 test markets in the fall of 2007 and expanded into more than 60 markets in the spring of 2008, the site now offers user-generated content for more than 100 cities throughout the U.S. and Canada, providing locals and visitors honest, unbiased recommendations on the premier bars, clubs, restaurants, music venues, hotels, shopping and leisure locations that guarantee fun any night of the week.

“Our goal with Sneaky Sunday was to build the go-to nightlife resource, one that revolutionizes the way people provide and share high-quality, uncensored social recommendations,” said Dean Roland, Sneaky Sunday chief strategy officer and co-founder and guitarist for multi-platinum rock band Collective Soul. “Our enhanced Website platform, localized offerings and mobile app help us achieve that goal.”

While most Websites of this kind focus on weekend activities, Sneaky Sunday highlights off-the-beaten-path nightspots on weekdays and Sundays where business professionals and travelers can live the Sneaky lifestyle. To meet the needs of their tech and social media savvy users, SneakySunday.com now offers user registration, enhanced user reviews and full social media integration, including Facebook Connect and city Facebook pages featuring local promotions. Localized Website enhancements include specials and events feeds, category listings for venues and Sneaky Picks, a local business couponing platform. Sneaky Sunday’s new mobile app for iPhone, Droid and BlackBerry allows users to find what’s going on around them while on the go with the touch of a button.

“Sneaky Sunday is more than a nightlife directory, it’s an exclusive, multi-generational brand,” added Paul Broft, CEO, Sneaky Sunday. “By incorporating categories of interest, public opinion, user voting, localized tools and a mobile app, we can now provide users with a more scientific approach to gathering dining, nightlife and entertainment venue suggestions, any day or night of the week.”.

ABOUT SNEAKY SUNDAY
Sneaky Sunday is the premier nightlife resource for more than 100 cities in the U.S. and Canada. What differentiates us from our peers? We offer design superiority, venues organized by categories of interest for each city, venues ranked within these categories of interest, user voting/rating to determine category rankings, superior page management for venues, social media integration and an intuitive mobile app. For additional information, visit SneakySunday.com.

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Cary Franklin
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