GK Designates 10-10-10 as Cheerleading is a Sport Day

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GK Elite Sportswear has designated October 10, 2010 (10-10-10) as Cheerleading is a Sport Day. In doing so, GK is recognizing the 400,000+ athletes involved in the sport of competitive cheerleading.

I am an Athlete, Cheerleading is My Sport

We strongly believe that competitive cheerleading is a sport, especially given the athleticism and hours of training required of today’s cheer athletes.

GK Elite Sportswear has designated October 10, 2010 (10-10-10) as Cheerleading is a Sport Day. In doing so, GK is recognizing the 400,000+ athletes involved in the sport of competitive cheerleading. To commemorate 10-10-10, GK is offering a new T-Shirt boldly proclaiming:

I Am an Athlete
Cheerleading is My Sport

“The long-running debate over whether or not competitive cheerleading is a sport has intensified this year, culminating with a judge’s ruling in July that it is not a sport under NCAA Title IX guidelines,” said Kelly McKeown, EVP of Corporate Relations for GK. “We strongly believe that competitive cheerleading is a sport, especially given the athleticism and hours of training required of today’s cheer athletes. We wanted to recognize all of their hard work and dedication and spread the message that they are athletes and cheerleading is their sport.”

Shirts are available online from GK for $9.95.

GK Elite Sportswear is the world’s leading supplier of gymnastics apparel and is recognized around the world for superior variety, quality, fit and service. Based in Reading, Pennsylvania, Elite Sportswear, L.P., the company behind the GK brand, continues its commitment to American-made quality and continuous innovation in designs for Gymnastics, Cheerleading, and Dance apparel.

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Kelly McKeown
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