IGH Solutions, Inc. Introduces New Technology That Combines Mass Customization and Lenticular – Making Eye-Catching Personalized Direct Mail a Reality

Share Article

Marketers can now combine two highly effective direct mail techniques -- lenticular effects and one-to-one customization -- to achieve a level of customer engagement never before available. This new-to-market product from IGH Solutions will be unveiled at Taylor's booth (#910) at the DMA 2010 conference.

Lenticular graphics are a great way to cut through clutter and create immediate brand awareness.

IGH Solutions, Inc. a subsidiary of Taylor, introduces an innovative, new-to-market Personalized Direct Motion Mail product that allows lenticular technology to be applied to direct mail without sacrificing customization.

“Never before have marketers been able to deliver this type of dynamic graphics that includes variable data personalization and lenticular animation – two techniques that have been proven to deliver higher response rates,” says Dan Hirsch, Product Manager for IGH Solutions, Inc. “Now we can incorporate eye-catching motion effects combined with a level of personalization that wasn’t possible before to produce lenticular cards in large-scale quantities, which is ideal for direct marketers.”

Lenticular is the combination of two or more images viewed with a special lens to create a desired animated effect. Images are interlaced or combined and then placed under a specially designed lens. Due to the optics of the lens, your eye is forced to see only a very small area of the image at a certain viewing angle. As you or the printed piece moves, the viewing angle changes and the lens reveals other areas of the image, achieving the transformation effect. Today, lenticular technology includes effects such as flip, morph, zoom, 3D and a combination of effects.

“Experience shows that lenticular graphics are a great way to cut through clutter and create immediate brand awareness,” continues Hirsch. “Now imagine the power of a promotion where each piece is personalized with the recipient’s name inserted as part of the lenticular motion effect; where names appear and disappear, spin, fly, or dissolve, all as a part of the creative concept to capture the recipient’s attention and boost response rates.”

IGH Solutions’ exclusive Personalized Direct Motion Mail product offers a one-of-a-kind personalized direct marketing experience, making it easier for marketers to connect with consumers, increase brand recognition and achiever higher response rates.

Visit Taylor at Direct Marketing Association (DMA) booth #910 in San Francisco at the Moscone Convention Center on October 10-12. For additional information about IGH Solutions’ Personalized Direct Motion Mail, or to inquire about participation in a pilot program, please contact Tessa Boettner.

IGH Solutions, Inc. is a world leader in developing and delivering innovative solutions centered around specialty and dimensional printing.

Taylor, one of the largest privately held companies in the Unites States, provides innovative products, technologies and services that focus on the evolving needs – personal and business – of more than half of the Fortune 500 companies and millions of small businesses and consumers around the world. With more than 80 domestic and foreign subsidiaries, Taylor is recognized as one of the top 10 graphics communications companies in North America, delivering what matters most to its customers. (http://www.taylorcorp.com)


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tessa Boettner

Dan Hirsch
Visit website