Sierra Trading Post Launches Mobile Beta Website

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Sierra Trading Post recently launched a mobile beta website that provides iPhone®, Android, and other mobile-device users with fast, reliable access to a mobile-enhanced shopping experience. The mobile site was developed internally in order to ensure that features get added quickly, and so customers can get great deals on the go.

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We want to make sure that Sierra Trading Post is there for the mobile customer. We developed this mobile site to make shopping easier, wherever and whenever customers choose to shop.

Sierra Trading Post recently launched a mobile beta website that provides iPhone®, Android, and other mobile-device users with fast, reliable access to a mobile-enhanced shopping experience. The mobile site was developed internally in order to ensure that as customers request new features, they can be added quickly.

Sierra Trading Post Mobile is a handheld version of the Sierra Trading Post website customers know and trust for 35-70% savings every day. The development team at Sierra Trading Post optimized this version to fit smaller screens and offer a bandwidth-friendly format. This mobile website serves up critical buying information with the speed, easy navigation and efficiency that an ever-increasing number of mobile web customers expect.

"Roughly 3% of our visitors use mobile devices to shop our site, and we see that number growing rapidly," said Justin Johnson, Online Marketing Manager for Sierra Trading Post. "We want to make sure that Sierra Trading Post is there for the mobile customer. We developed this mobile site to make shopping easier, wherever and whenever customers choose to shop. Since we are still in the beta stage, we're really interested in customer feedback on the site."

Mobile web access gives connected shoppers increased freedom to organize their time. When an exceptional deal is available, the mobile web customer is able to act quickly and save a bundle. "People love to be able to check for deals as time becomes available in their schedules. Our mobile website offers quick, efficient searches, displays images that look great on small screens, informs buying decisions with customer reviews, and of course, provides great deals on great brands," said Johnson.

"It was important for us to provide quick page loads over any connection speed, so we had to consider every byte and pixel being sent to the customer," said Adam Patridge, Emerging Markets Lead Developer for Sierra Trading Post.

Today's multi-tasking, technology-equipped shopper is on the hunt for mobile websites that save time and money. Sometimes, the difference between finding the ultimate bargain and missing out on a great deal can be a matter of timing. Sierra Trading Post's mobile website is a great place for the connected consumer to find some of the best deals on the web for apparel, footwear, gear and more, no matter where they find themselves during the day.

About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering "Great Deals. Great Brands." Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and passes the savings on to its customers-- selling outdoor gear, shoes, men's clothing, women's clothing, accessories and home furnishings at 35 to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers located in Cheyenne and Cody.

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