Kids Turning Their Attention to Reading on Electronic Devices: Scholastic Study Shows Increase in Kids' Desire to Read eBooks

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Studies show that children read less as they get older. However, new Scholastic reports show that kids, ages 9-17 are showing an increased interest in reading content on eReaders.

"I want kids to and parents to be able to access my books in any way they choose to, digital or print."

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There isn’t a parent on the planet that doesn’t want their child to read more often. Studies show that children read less, as they get older. That is, until the advent of eBooks and eReaders such as the iPad, Kindle, Nook and others. A recent study commissioned by Scholastic shows that 57% of kids, ages 9-17, wanted to read content on electronic devices. The same study also shows that 33% of the kids polled said that having access to eBooks would increase the amount of time-spent reading.

While this sounds like a win-win scenario (kids spend more time reading and eBooks are typically lower priced), not all parents agree. Many worry and are conflicted over their kids increasing usage of electronic devices and the fear it will only lessen time spent on other activities and with family. “This is an age-old dilemma faced by all parents…how much screen time is too much?” Child development expert and parenting problem solver Joy Berry has seen every incarnation from TV to electronic games to smart phones and now eReaders. “It is more difficult to claim that the average TV program or game has real educational value. On the other hand, eBooks are no different than print books. If parents want their children to read more, and kids want to read eProducts more, then it is a positive thing.”

Berry herself is starting to release select titles from her library of over 250 books that help kids (over 85 million copies sold). This first release includes titles from all six of her series, beginning with books from her bestselling Help Me Be Good line of 29 books that deal with misbehavior. “I want kids and parents to be able to access my books in any way they choose to, digital or print.” When asked if this meant the print version would no longer be made available, Berry responded: “To me it isn’t a question of print book or eBook, it is about making the content accessible in many forms and allowing customers to choose the format that works best for them.”

The complete list of Joy Berry’s first eBook release will be:

I LOVE Series (Ages 1-3)

  • Mommies and Daddies
  • Brothers and Sisters (free eBook)
  • Mealtime

LET’S TALK ABOUT Series (Ages 3-6)

  • Feeling Afraid
  • Needing Attention (free eBook)

HELP ME BE GOOD Series (Ages 4-7)

  • Being Selfish
  • Whining (free eBook)

A FUN AND EASY WAY Series (Ages 6-9)

  • Get Good Grades (free eBook)
  • Do Your Homework

WINNING SKILLS (Ages 10-14)

  • You Can Be Creative
  • You Can Be In Control
  • You Can Attain Goals (free eBook)

In her first release, Berry will make one book from each series free to download. “I completely understand parents’ hesitation toward eProducts. The most important thing is that we help our kids recognize the importance of balancing activities so they can get the most out of life at every stage.” Berry and her company are already making plans to release more eProducts including eBooks and phone apps (I Love Potty Training App currently available on iTunes).

About Joy Berry Enterprises

Joy Berry Enterprises (JBE) represents the world’s largest collection of parenting problem solvers and books that help kids overcome issues and teach responsibility and behavior through stories, music and multimedia. The product line is the largest created by a single author and comprises the only comprehensive living skills program for children ages 1-14. Joy Berry Enterprises is a privately held company based in New York City. http://www.joyberrybooks.com.

If you would like more information on this topic, or to setup and interview with Joy, please call Jeannette Montalto at 877.569.2377 x103 or email jmontalto(at)joyberryenterprises(dot)com.

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Jeannette Montalto
Joy Berry Enterprises
877-569-2377 ext. 103
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