KeyMetric Call & Conversion Analytics Extends Reach to Customer Service & Support Call Centers

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Today, KeyMetric® (http://www.keymetric.net), a pioneering phone call and conversion analytics company announced their service to assist customer service and support centers in reducing the number of inbound phone calls while improving online and self-help information and services.

We are the only service that does not force our call center and enterprise clients to increase their per minute and telephony costs in order to benefit from real-time call analytics.

Today, KeyMetric® (http://www.keymetric.net), a pioneering phone call and conversion analytics company announced their service to assist customer service and support centers in reducing the number of inbound phone calls while improving online and self-help information and services.

Currently KeyMetric powers hundreds of businesses, marketers, agencies, and call centers that depend on the company’s flagship Call and Conversion Analytics software-as-a-service (SaaS) to track, measure, and maximize online and offline marketing investments. Now customer service and support call centers can benefit from the industry’s most powerful call analytics technology to track inbound phone calls, emails, form submissions, and other call-to-actions to gain a deep understanding of how and where customers are searching for information before they make contact.

“By identifying how and where customers are searching for information, and by knowing the specific content they are trying to find, our call center partners can improve online information and self-help resources to reduce the number of inbound phone calls and inquiries,” says KeyMetric Chief Sales Officer Toni Hume. “With KeyMetric, support centers can extend and update online and offline information services to fulfill customer needs prior to a costly phone call or inquiry. Reducing inbound call volumes and support inquiries by even as much as 5% can result in hundreds of thousands of dollars in reduced support costs,” adds Mrs. Hume.

In addition to support and call centers, KeyMetric helps government and public-service agencies that are looking to reduce support and service costs by transitioning their ability to satisfy a customers need for the right information on the web instead of through costly human interaction. “Obviously, the need for human assistance will remain,” says Mrs. Hume, “but the goal is to eliminate 2 or 3 out of every 10 inbound phone calls or inquiries by answering those questions using deeper, more relevant web content.”

Unique to KeyMetric is the ability to integrate with existing client telephony services and providers. By integrating with supported client systems and providers already in place to capture phone call data, KeyMetric affords clients to preserve their existing infrastructure and cost benefits. “We are the only call analytics company that does not force our call center and enterprise clients to increase their per minute and telephony costs in order to benefit from real-time call analytics,” says company CEO Michael Turta. “That alone can save an organization hundreds of thousands of dollars in their efforts to become more intelligent about their customers’ need for information.”

About KeyMetric
KeyMetric Call and Conversion Analytics is one of the industry's premier solutions for measuring the overall effectiveness of search engine marketing across online and offline direct-response channels, including telephone calls.

With KeyMetric, marketers accurately track responses and conversions, including telephone calls, across unique content sources, search terms, and search keywords -- providing visibility into which campaigns and content are generating increased lead and revenue opportunities; and which are simply inflating the overall cost of advertising. Hundreds of small to medium sized businesses, Fortune 500 companies, and many of the top interactive agencies in the US and Canada depend on KeyMetric to help maintain competitive ROI and protect their advertising investments.

For more information contact the KeyMetric Media Team at (866) 304-6529 or by email at media at keymetric.net.

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Toni Hume
KeyMetric
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