New Report Reveals Security Market Opportunities in Brazil

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The Brazil Security Market Report 2010 Update – available in both English and Portuguese – offers a comprehensive look at the market for security and life safety products in one of the world’s fastest growing economies.

The data in the report will be updated twice a year, giving users an ongoing look at the market that can illustrate new developments, trends and opportunities.

The Security Industry Association (SIA) has released a web-based update to its highly-popular 2007 report on the Brazil electronic security market.

The Brazil Security Market Report 2010 Update – available in both English and Portuguese – offers a comprehensive look at the market for security and life safety products in one of the world’s fastest growing economies. The report offers a user-friendly interface accessible from any computer with an Internet connection; downloadable data on product penetration, market forecasts, economic conditions and much more that can be sorted and analyzed to meet individual needs; and user-definable graphs and charts.

Among its key findings:

  •     The size of the Brazilian electronic physical security market is estimated to have been $360 million in 2009 and is expected to grow to $1.1 billion by 2016.
  •     The main driver for the Brazilian security market has been an increase in property crime. Two major sporting events – the 2014 FIFA World Cup and the 2016 Summer Olympics – and the exploration of pre-salt oil fields will fuel the growth of the market during the next decade.
  •     The shares of various segments of the market for 2009 were:

o    Video Surveillance – 36.4 percent
o    Physical Access Control – 21.1 percent
o    Intrusion Alarms – 20.6 percent
o    Electronic Article Surveillance – 13.6 percent
o    Fire Detection and Suppression – 8.3 percent

  •     Approximately 86 percent of the demand for electronic security products in Brazil comes from the non-residential sector, which includes government and its institutions as well as private sector industries.

The data in the report will be updated twice a year, giving users an ongoing look at the market that can illustrate new developments, trends and opportunities.

More information is available by visiting http://www.siaonline.org/research or by contacting Alain Taylor at (703) 647-8481 or ataylor(at)siaonline(dot)org or Marc Benson at (703) 647-8488 or mbenson(at)siaonline(dot)org.

The Security Industry Association (http://www.siaonline.org) is the leading trade group for businesses in the electronic and physical security market. SIA protects and advances its members' interests by advocating pro-industry policies and legislation on Capitol Hill and throughout the 50 states; producing cutting-edge global market research; creating open industry standards that enable integration; advancing industry professionalism through education and training; opening global market opportunities; and providing sole sponsorship of the ISC Expos, the world's largest security trade shows and conferences.

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