Enter for a Chance to Win a Vera Wang by Serta® Mattress with the “Lucky in Love” Facebook Contest

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Serta Mattress and Vera Wang invite Facebook users to share their love stories for a chance to win

The new television commercial was the inspiration behind the Lucky in Love Facebook contest.

Serta Mattress is kicking off the Vera Wang by Serta 20th Anniversary Mattress Event with a Facebook contest starting October 8th exclusively on the Serta Mattress Facebook Page (http://www.facebook.com/sertamattress). Facebook users are invited to share their love stories and enter for a chance to win a variety of prizes, including a Vera Wang by Serta bedroom package that includes a Vera Wang by Serta mattress and a set of Vera Wang Love Knots bed linens.

Serta and Vera Wang introduced the Vera Wang by Serta mattress collection in 2006. Today, Serta is honoring its successful partnership with Vera Wang as well as her brand’s 20th anniversary with an exclusive, national retail event that includes limited time savings on a Vera Wang by Serta Anniversary mattress, plus a variety of other Serta mattresses. Participating retailers are offering these savings through Columbus Day. For details and to find a participating retailer, visit http://www.serta.com/promo.

To support this exclusive retail event, Serta and Vera Wang teamed with renowned fashion photographer and director, Carter Smith, on a new television commercial shot on location at the famed Ukrainian Institute in New York City. This new commercial brings the “Comfortably Ever After” print campaign to life, showing the same young, married couple enjoying the morning together around their Vera Wang by Serta mattress. The song featured in the new spot is “Lucky” from emerging artist Kat Edmonson (http://www.katedmonson.com). The commercial is available to view at http://www.youtube.com/mattressserta.

"The new television commercial reflects the whimsical romance and style of the Vera Wang by Serta Mattress collection,” says Maria Balistreri, Vice President Brand Management for Serta. “It was the inspiration behind the Lucky in Love Facebook contest, which gives people the chance to share their personal love stories in a fun and engaging way.”

The contest will be open for entries from October 8th through October 17th. The first 100 contest entrants will receive the opportunity to redeem a free download of the song “Lucky”, as featured in the new Vera Wang by Serta television commercial. After the entry period, Serta will select three finalists based on a set of established criteria and then let the public vote for the winners among selected finalists. One Grand Prize winner will be selected to win a Vera Wang by Serta Bedroom Package that includes a Vera Wang by Serta mattress and a set of Vera Wang Love Knots bed linens. The remaining finalists will receive a Lucky in Love Gift pack that includes a variety of Serta and Vera Wang merchandise. For the Official Rules and additional information, visit http://www.facebook.com/sertamattress.

To learn more about the Vera Wang by Serta 20th Anniversary Mattress Event and to find a participating retailer, visit http://www.serta.com/promo.

About Serta:
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection, the elegant Vera Wang by Serta® Collection and the luxurious Trump Home™ Collection. For more information, visit, http://www.serta.com . As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

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Kelly Ellis

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